AWG Blog: Digital Marketing Insights from Industry Experts

Top 5 Elements of a Successful eCommerce Site

October 20th, 2009

If your company offers a tangible product(s), and you have a website, then it's likely you've already entered the exciting, lucrative world of E-Commerce. Perhaps your sales are sufficient enough that you think you might not need to make any improvements. Maybe you think it isn't worth the time or the effort. But what if even just one simple improvement can increase monthly sales by $1,000? Maybe $10,000? Perhaps even $100,000. Is it worth it then?

Website Design & SEO: A Match Made in Online Heaven

October 14th, 2009

A company may choose to redesign its website for any number of reasons, the most common of which is to update an outdated look. A new look, along with better user functionality, can go a long way towards enhancing a company?s image.

Mobile Marketing: A New Industry for a New Economy

October 7th, 2009

Mobile marketing has yet to be fully embraced by many corporations, but it?s positive impact on promotion, branding, and quick access to information cannot be denied. Wireless mobile devices with Internet access capabilities are finding their way into the hands of thousands of new wireless subscribers every day, creating a new fertile market. Corporations are moving progressively forward and are ready to embrace the advantages of new and ever-changing technologies.

Luring Customers Via Online Coupons

October 4th, 2009

Faced with tightening budgets, consumers are on the lookout for savings these days, and one of the top places they?re scouring is the Web.

The Twitter Effect: More Popular Than The News?

October 4th, 2009

An increasing number of sources tend to be in agreement: more people appear to be choosing Twitter as a news source over viewing traditional media outlets. While actual statistics may be hard to measure accurately, consider a few comparisons. CNN regularly has approximately 1.1 million viewers (this number increases during major events of importance, such... Read More

Five Simple Ways to Increase Website Traffic

October 3rd, 2009

Ask yourself if some things are totally necessary, and if there is anything that might be missing. More importantly, is your website user-friendly? Imagine yourself a user visiting the website for the first time. Is navigation easy? Can you find what you are looking for quickly? It?s understandable that you might be proud of your website and object to making any changes, but at the same time, ego should never stand in the way of progress.

Email Marketing Tips and Techniques

September 22nd, 2009

Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation's customer base. But a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results. Email marketing comes in many shapes and forms, and can often be used on a daily basis.

Is Your Website all Style and No Substance?

September 20th, 2009

As the Internet is likely being utilized as the primary method of finding information on products, services, and businesses, most corporations have realized that some type of online web presence is essential in order to remain competitive and ensure continued success. However, small businesses and corporations must also realize that just as a book is typically judged by its cover, a business might very well be judged by its website.

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