Pay Per Click Advertising

Remember when you were a kid and your mother told you not to touch something? To you that was an invitation to do just that. And when you did, there were consequences for your actions. Well, online advertisements come with that ‘hands off’ caveat as well. Today, when you hire an agency to help you... Read More

Search engines are designed to provide users with the best results that match their search intent, time after time. For over a decade, this meant that internet marketers had to position their client websites to rank as high as possible on the Search Engine Results Pages (SERPs). In fact, thousands of marketers advertised that they... Read More

Your online business needs more conversions and revenue and you?re about to sign with a digital agency for a either a customized Search Engine Optimization (SEO) campaign or a Pay Per Click (PPC) campaign. Fact is, you?ll reach and sustain your business goals faster using both in tandem. That is because over time, and with... Read More

We constantly talk about the world of PPC (Pay Per Click) marketing as a whole; how it is always changing and how bidding techniques and strategies need to change and develop with it. This is no different when we are talking about PPC marketing on different types of devices, whether it be desktops/laptops, tablets or mobile phones.

Pay-Per-Click can be somewhat emotional and those of you that are a little more advanced in Pay-Per-Click Management will definitely understand where I am coming from. Pay-Per-Click can be a highly emotional roller coaster and you need to make sure that you keep a strict mind when managing your campaigns to the best of their ability while focusing on the end goal, and most importantly do not tie your heart strings to your keywords.

People tend to treat their businesses like raising a child and often refer to it as their ?baby?. PPC often feels like the same analogy. It?s new and refreshing and everybody wants to come and see this beautiful addition to your life. You have joy in wanting to show off your new ?baby?. You keep her clean, you clothe her, make sure she is presenting herself in life in a respectful way, you spend money on her.

Just like with so many things in today?s Internet Marketing landscape, PPC (Pay Per Click Marketing) is always changing and evolving, and in order to continue to maintain a successful campaign your strategies must change as well. Having been a part of the Internet Marketing world for the last 8 years I have seen many once thriving accounts begin to struggle.