Pay Per Click Advertising

Creating a Conversion-Focused Paid Search Campaign

June 29th, 2021

While it has been practiced for years, there’s still a lot we’re learning about paid search. After all, there’s a lot more to targeted advertising on search engines than just bidding on keywords we think (might) cash in for us. Successful advertising is about taking calculated risks, mixed in with data-driven decisions, organic creativity and... Read More

5 Ways to Become a Better Copywriter

January 7th, 2021

So you want to become a better copywriter. We get it, having the ability to write well can transform just about any marketing effort. So without further ado, here are 5 ways you can become a better copywriter.  Write Like You Talk Whether it’s in the form of a paid ad, social media post, promotional... Read More

Why You Should Be Advertising with PPC On Amazon

November 23rd, 2020

Let’s face it. We all use Amazon to conveniently buy what we need (and sometimes just want) so we can have it delivered in 2 days without having to get up off the couch. The truth is, we’re not alone. In fact, a whopping 197,000,000 people around the world use Amazon every month. Like any... Read More

Google Shopping Is Allowing Free Listings

May 5th, 2020

Google made a significant announcement on how it will handle its Google Shopping platform. Google will now allow anyone who has a website or manages a store on a shopping platform to list their products without paying. Google Shopping has been around for many years. However, in 2012, the platform became a paid-only product. This... Read More

Navigating Digital Marketing During COVID-19

April 22nd, 2020

As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both  the short and long term effects. PPC – Short Term Virtually... Read More

Is YouTube Advertising Worth It?

February 26th, 2020

The questions surrounding YouTube Advertising has become a widely debated issue in the world of Digital Marketing. Is it worth it? Before we begin, we’re strictly talking about Video Ads today. The Argument Against YouTube Advertising Users have pretty much come to a consensus that YouTube Ads are annoying.  They interrupt the user experience (people... Read More

Boosting Sales with Google Shopping for the Holidays

December 12th, 2019

Selling More This Holiday Season Whether they’re looking for ideas or price matching, millions of consumers will use Google to gift shop this holiday season. Sure, Amazon is considered the top dog and you should absolutely list your products on Amazon MarketPlace, but don’t forget Google is still the world’s #1 search engine. Can you... Read More

Search vs Display Ads: Which is Best?

September 17th, 2019

Context in Digital Advertising Thousands of companies advertise online and in many ways. The two most popular digital avenues are Search and Display ads. Which is the best method for you to invest in? The truth is, it depends. While both methods can drive excellent results, it really comes down to how they’re used.  Success... Read More

Using Remarketing to Boost Conversions

September 6th, 2019

Reaching Your Audience Successful PPC Advertising is heavily reliant on efficiency. Your campaign won’t be successful if your advertising overhead exceeds earned revenue.  With that said, you have to generate conversions at a profitable rate. Of course, this isn’t always an easy task. Let’s face it, online shoppers are skeptical and rightfully so. The fear... Read More

How To Make The Most With Google Keyword Planner

July 2nd, 2019

Using Google’s Keyword Planner to Benefit Your Business Aligning your website with the keywords that will help propel your business to the next level is crucial. There are many techniques, strategies, tactics, and even software created just for this purpose. One that has gained traction is Google’s Keyword Planner. After all, Google is perceived as... Read More

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