Search Engine Optimization

How Important is Link Building

May 24th, 2021

As the general public becomes more reliant on popular search engines like Google, real estate on its SERPS (Search Engine Results Pages) will only become more sought after. With more competition from companies on the prowl for online visibility, comes more algorithm restrictions. Algorithm restrictions lead to more rules to prevent shortcuts, thus resulting in... Read More

7 Steps to Optimizing Content for SEO

March 25th, 2021

Like it or not, the internet revolves around content. It’s how we entertain ourselves, find information, even shop! Naturally, brands are going out of their way to invest in creating quality content that they can use for marketing purposes. But what good is high-quality content if nobody sees it? This is why you have to... Read More

Google Tag Manager: A Powerful Tool For Digital Marketers

July 15th, 2020

Google Tag Manager has recently emerged as one of the more powerful tools in the arsenal available to digital marketers.  As with most powerful tools, in the right hands, it can create unprecedented insight into the behaviors of customers and prospects and the corresponding opportunities they represent.  Let’s start by simplifying the Google Tag Manager... Read More

How a Competitor Analysis Can Improve Your SEO

July 2nd, 2020

If you’re a business that is currently investing in digital marketing, it’s important to stay on top of current tactics. This includes being aware of the strategies your competitors are employing. A thorough competitor analysis can help improve your SEO campaign by identifying gaps in strategies your business may not be executing or needs improvement.... Read More

Navigating Digital Marketing During COVID-19

April 22nd, 2020

As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both  the short and long term effects. PPC – Short Term Virtually... Read More

Why Every New Website Needs An SEO Setup

March 18th, 2020

Why Every New Website Needs an SEO Setup As a Digital Marketing professional, when I speak with business owners about a new website for their online enterprise, I’m asked a lot of questions about why my agency includes a Search Engine Optimization (SEO) setup, what it is, what that entails, and why. It’s important for... Read More

Is Your Website ADA Compliant?

February 7th, 2020

When discussing websites, the phrase “ADA Compliant” is used as an umbrella term for determining if a website is accessible to people with disabilities. There are actually several different standards used when reviewing websites for accessibility. The two most widely used standards are ADA and WCAG. They both have the same goal – to make... Read More

5 SEO Practices That Won’t Work in 2020

December 12th, 2019

Most web-based business owners are aware that their sites need Search Engine Optimization (SEO) to remain competitive. But few would be aware that the digital landscape changes constantly, therefore many of yesterday’s initiatives are ineffective today. Not only is money spent on obsolete tactics is money wasted, but continued use of some of these techniques... Read More

What Google’s BERT Update Means to Your Business

November 11th, 2019

Every online business owner knows that all too often, Google updates its formula(s) resulting in potential online business fluctuations that can be temporary or truly impactful. Sometimes, as in the case of BERT, those impacts can resonate over time, and for many online enterprises, BERT has. What’s BERT? It is Google’s open-source, network-based strategy that... Read More

Google to Stop Indexing Content Within Flash

November 4th, 2019

News ‘Flash’: Are SWF Files Costing You Business? Recently Google announced that it will stop indexing Adobe Flash, or SWF files. After this ‘warning shot’, many online business owners were left thinking, “Flash?! What year is this?” meaning that Flash went the way of the dinosaur many years ago. It is not just that some... Read More

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