Over the years, Google has been updating its algorithm to consistently improve and ensure quality experiences for its users. Those looking for shortcuts are often penalized by Google and we shouldn’t have to tell you that it’s not fun. Many of us are aware that cloaking redirects, stuffing keywords and hiding texts and harm your... Read More
Search Engine Optimization
How is Google’s Mobile-First Index Impacting Your Business?
August 19th, 2019
Many website owners are reporting negative effects to their rankings due to Google’s Mobile-First Index. Maybe you were too distracted running your business to notice when Google first made their ‘Mobile First’ announcement a few years ago. The major search engine gave plenty of warning that hereafter site rankings would be based on their responsiveness... Read More
Is Your Website Content Optimized for Voice Search?
August 7th, 2019
Voice search (VS)? Never heard of it? Not sure of its value? Try to remember that just a few years ago no one thought that mobile would be as big as it continues to be. As an adjunct to the ever-growing mobile users pool, the future potential for voice search is vast. Just what is... Read More
The Benefits of Bing and MSN SEO
May 8th, 2019
Hardly the day goes by without most of us using Google to search online for the information we’re after. However, for SEO Specialists, self proclaimed SEO Senseis, or even SEO Scientists, going all-in with the browser giant will not be of, uh, optimal benefit to some of your clients. We’re thinking in particular about those... Read More
8 Vital Link Building Tips
March 11th, 2019
Link Building is a significant part of any SEO strategy. It’s what determines the Domain Authority, which is one way Google determines a sites’ credibility. A website’s credibility will heavily influence its Google keyword ranking. Backlinks are also the source of referral traffic, which can make up a decent portion of overall website visitors. The... Read More
How To Get More From AMP
February 26th, 2019
For years now, the number of mobile internet users has eclipsed their desktop users. With this shift came additional demands on how the web works. A satisfying website user experience is paramount, but mobility made it more difficult for web developers to provide that fluidity to make browsing and shopping seamless. Enter Google, the muscle... Read More
5 Ways To Tell If Your Digital Marketing Is Working
November 21st, 2018
Knowing whether or not your current digital marketing efforts are working for your business may be difficult to gauge. Campaigns can usually be considered successful if a website receives a constant and ever-increasing stream of visitors who are specifically seeking your goods and/or services. Other ways to know that your online marketing is working is... Read More
Why Content Marketing and Link Building Work in Perfect Harmony
August 16th, 2018
What is Link Building? Link building is the process of collecting backlinks to your website. A backlink is a hyperlink that brings a user from one website to yours. One website linking to another is often seen as an endorsement because they are seen as the internet’s equivalent to a referral. You wouldn’t recommend a... Read More
Why Ranking #1 Isn’t The Most Important Thing Anymore
June 4th, 2018
Search engines are designed to provide users with the best results that match their search intent, time after time. For over a decade, this meant that internet marketers had to position their client websites to rank as high as possible on the Search Engine Results Pages (SERPs). In fact, thousands of marketers advertised that they... Read More
What is Relevant Content and How Does It Benefit My Online Business?
May 12th, 2018
For years there has been a saying in Search Engine Optimization (SEO) circles that “Content is King”. What this means is that the information website users find on individual web pages must be of use to them, or be ‘relevant’. It makes sense when consumers visit a website in search of specific products or services.... Read More