Website Design

A Visual Guide to Pantone’s 2020 Color of the Year

March 3rd, 2020

In the early 20th Century, Picasso had his famous ‘blue period’ where that tone dominated his artwork. Today, Pantone, the leading authority on color trends used throughout many industries, decrees that Blue is at the forefront of a Color Renaissance. Pantone’s 2020 Color of the Year Classic Blue 19-4052, celebrates Blues from classic to bright,... Read More

Is Your Website ADA Compliant?

February 7th, 2020

When discussing websites, the phrase “ADA Compliant” is used as an umbrella term for determining if a website is accessible to people with disabilities. There are actually several different standards used when reviewing websites for accessibility. The two most widely used standards are ADA and WCAG. They both have the same goal – to make... Read More

Theme or Custom WordPress Websites: Which is Best for Your Business?

January 29th, 2020

Every business owner strives for maximum ‘bang for the buck’ yet needs to keep their bottom line down. When investing in your website it is easy to be attracted to free/low-cost website builders. These sites are well-advertised and name-recognition can be a powerful influencer in decision making. Instead, consider what features your online business requires... Read More

Web Design Trends That Will Dominate 2020

January 7th, 2020

A strong website design will not only help you attract site visitors but will help convert them to customers. While Search Engine Optimization is the digital marketing tool used to ensure a solid site user experience leading to a sale, phone call, or sign-up, this discipline works within the site’s web design framework. Everyone knows... Read More

What a CMS Can and Cannot Do

July 18th, 2019

My agency is often approached by eCommerce owners who have sites with extensive inventory and no in-house IT staff. They are seeking a solution whenever product updates are required, which may be frequently. The cost and inconvenience of hiring a third-party vendor to update their online catalog quickly becomes prohibitive, however. We offer a simple... Read More

What is a Scalable Web Design?

March 5th, 2019

Most online business owners will be familiar with the term, “scalable web design”. Or are they? The Digital Marketing field keeps evolving and our terminology soon follows. Having a scalable website used to mean it could be adjusted to handle more traffic. Said traffic would be sourced from search engines, ride in on inbound links,... Read More

Understanding The User Experience

February 6th, 2019

At the start of this decade, no one considered the ‘mobile user experience’- it wasn’t remotely part of the popular lexicon. Yet today, as the decade closes, attention to the quality of the online experience for those accessing the internet via mobile devices is paramount. Their need is simple, the solution, however, is ever evolving.... Read More

Top 2019 Web Design Trends and What to Avoid

January 16th, 2019

Top 2019 Web Design Trends and What to Avoid In web design as in other digital disciplines, an optimal user experience is the holy grail. That is especially true this year as significant numbers of web developers are using video, i.e. movement as a means to capture users’ attention. This also ensures that they will... Read More

5 Ways To Tell If Your Digital Marketing Is Working

November 21st, 2018

Knowing whether or not your current digital marketing efforts are working for your business may be difficult to gauge. Campaigns can usually be considered successful if a website receives a constant and ever-increasing stream of visitors who are specifically seeking your goods and/or services. Other ways to know that your online marketing is working is... Read More

Why Your Website Should Be Your Best Salesperson

October 30th, 2018

Sales are the lifeblood of any business – yours included. You need a strong sales team to represent your brand and your products or services. Uncovering your best salesperson should be based on their commitment to selling, the concentration of their time, and the effort put forth to get sales. When companies are looking to... Read More

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