What is Social Media Marketing?
Social Media Marketing uses social networks, such as blogs and popular social networking platforms, to support marketing campaigns, generate sales, further public relations and to provide customer service. Social Media refers to a group of digital properties that provide online interactive forums to encourage users to talk, participate, share and network. Some of the most common Social Media Marketing platforms are Twitter, Facebook, and LinkedIn and Pinterest.
A sound Social Media strategy involves supporting your public relations efforts and marketing your brand through the right mix of Social Media channels to obtain links, create conversations with users, and to increase website traffic. Social Media however, is misunderstood digital marketing tool. In fact, no other current promotional method can drive large numbers of qualified visitors to your website as quickly and economically.
Categories for a Successful Social Media Strategy
That fact should have piqued your interest. Effective and affordable? Here’s more to consider:
- 65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand.
- 97% of that group said that their digital experience influenced their decision whether or not to purchase a product or service.
Here’s how Social Media strategies work:
- Through brand-focused Content Planning & Generation
- Sponsored Post Development
- Social Profile Optimization
- Community Management
- Online Reputation Management
Active Web Group will assist any business to understand the value of Social Media Marketing and will help create content that will effectively promote your website, business or brand throughout the selected social media channels.
Choose Active Web Group for your Social Media Marketing Campaigns
Our team will perform a Social Media Analysis and develop an action plan to utilize social media outlets to further your business. Our Social Media pros will assist you to effectively build awareness for your brand through AWG’s directed Social Media analysis. Engage your customers. Contact Active Web Group for a Social Media Marketing Proposal today!