Repair, Build, Monitor, and Protect Your Brand’s Online Reputation!
In recent years it has become second nature for American consumers to review and provide their feedback online. That’s why it’s important for brands to safeguard and to monitor these potential minefields of public opinion. Increasingly, consumers’ shopping habits are greatly influenced by a company's perceived online reputation as demonstrated by these reviews. Not all online postings are authentic, deserved, or even credible, however. Unscrupulous competitors, and unreasonable customers among others will continually post negative reviews online with little concern for their impact or outcome. These actions necessitate the diligent monitoring and subsequent maintenance of online business reputations. Negative perceptions will harm a company's performance and that is a risk no business or brand can afford.
Active Web Group provides highly effective Online Reputation Management Services (ORM) to initiate ‘damage control’ while bolstering your brand’s perceived value to prospects, consumers, and customers. We offer a three-step approach that includes:
- Eliminate Negative Content
- Reduce Negative Impact
- Promote Brand's Attributes
- Increase Brand Awareness
- Provide Targeted Demographic Marketing
- Increase Positive Reviews
- Extend Brand's Reach
- Increase Brand Loyalty
- Expand Customer Base
- Intercept Negative Reviews
- Increase Quality Score
- Assess/Modify Initiative Performance