AWG Blog: Digital Marketing Insights from Industry Experts

What Content Should B2B & B2C Companies Prioritize?

June 1st, 2022

Every savvy online business owner knows that as part of their digital marketing strategy, select web content will allow them to reach their demographic and attract new audiences. The question is, which type or types of content will be the most effective? A recent industry survey indicates that 66% of digital agencies are increasing their... Read More

Standout Web Design Trends for 2022

June 1st, 2022

As a leading Long Island Web Design company, Active Web Group’s creative team is always seeking to incorporate fresh, effective, clean designs for our clients. Our goal is to utilize the unexpected visual effect that takes site visitors on a personal journey that culminates in a sale or lead and inspires a return site visit.... Read More

Tips to Achieve a Good Website Bounce Rate

March 31st, 2022

Your online digital marketing strategy’s SEO initiatives will include reducing its bounce rate. What’s that? Why is it so important? And what can be done to improve this metric? Let’s examine your options. In layman’s terms, your bounce rate increases when a visitor arrives at your site, then exits without exploring additional pages. Sometimes this... Read More

Generating Sales Through Social eCommerce

March 18th, 2022

Your business might use social media marketing to maintain your online profile, to post images, videos and stories to attract your target audience. But if you are not using Social eCommerce as a marketing tool, you are not fully connecting with your target audience or reaching new customers. That means your site is missing out... Read More

Goal-Setting For a Winning Campaign

March 3rd, 2022

Everyone wants their campaign to be a winner, but as you probably know, most aren’t. This is for a multitude of reasons – largely because we can’t all be winners. In fact, most campaigns are doomed from the beginning. The main reason? Because they don’t set the right goals. Here’s what you can do to... Read More

The Fundamentals of Paid Search

February 10th, 2022

We’re at a point and time where virtually everyone uses popular search engines like Google to find what they’re looking for – whether that be the answer to a quick question or information regarding business. And as you probably know, organically ranking for competitive terms requires time, expertise, man-power and a solid budget, topped off... Read More

How Marketers Can Prepare For Google’s Algorithm Update

February 1st, 2022

In a climate where individuals rely on search engines like Google to find information from virtually anywhere, companies around the world are seizing the opportunity to capitalize. This is accomplished by optimizing one’s website for the keywords their potential customers are more likely to search for, which works to enhance relevant visibility among potential new... Read More

What Makes Premium Long Island Web Design?

January 11th, 2022

Websites have become the basis for companies that do business, making them more accessible than ever. However, not all websites are created equal, as some work to solve problems and others only create more of them.  But what makes a website “good”? Sure, some may look a bit nicer, but does that automatically mean they... Read More

Making The Most of Your Long Island Digital Marketing in 2022

December 30th, 2021

Both the business and Digital Marketing landscapes have been changing for years and with emerging technologies introducing themselves, this trend is set to become a constant. With that in mind, businesses need to start adapting faster than ever if they hope to stand out and reach their goals at an affordable rate. So what can... Read More

Copywriting & The Art of Persuasion

December 9th, 2021

Behind every great website, every great advertising campaign and any other great piece of marketing material is an idea that sticks. To communicate this idea in a way that resonates is with powerful copy. However, copy that communicates and copy that sells are not the same thing — it takes next-level skills to persuade someone... Read More

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