Google Tag Manager has recently emerged as one of the more powerful tools in the arsenal available to digital marketers. As with most powerful tools, in the right hands, it can create unprecedented insight into the behaviors of customers and prospects and the corresponding opportunities they represent. Let’s start by simplifying the Google Tag Manager... Read More
How a Competitor Analysis Can Improve Your SEO
July 2nd, 2020
If you’re a business that is currently investing in digital marketing, it’s important to stay on top of current tactics. This includes being aware of the strategies your competitors are employing. A thorough competitor analysis can help improve your SEO campaign by identifying gaps in strategies your business may not be executing or needs improvement.... Read More
Why is CCPA Important to My Business
July 1st, 2020
On July 1, 2020, the final grace period for the California Consumer Privacy Act (CCPA) ended and enforcement began. Companies can now be subject to lawsuits from individuals who believe a business violated CCPA. Most companies now need to let U.S. consumers opt-out of third-party data transfers. Credit card companies have been doing this for... Read More
Google Shopping Is Allowing Free Listings
May 5th, 2020
Google made a significant announcement on how it will handle its Google Shopping platform. Google will now allow anyone who has a website or manages a store on a shopping platform to list their products without paying. Google Shopping has been around for many years. However, in 2012, the platform became a paid-only product. This... Read More
Navigating Digital Marketing During COVID-19
April 22nd, 2020
As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both the short and long term effects. PPC – Short Term Virtually... Read More
Want Optimal Value from Your Digital Marketing Budget?
April 7th, 2020
Here’s How: At Active Web Group, our team strives to develop long-term client relationships built on trust- and knows that your trust must be earned every day. That is why we speak of ‘partnering’ from the time we first meet as prospects, to foster a spirit of cooperation that supports the campaigns we customize just... Read More
Promoting Your Local Business on Social Media
March 24th, 2020
Running a local business? We know it’s hard and it may seem like there just aren’t enough hours in the day. Among the million other things on your plate is promoting your business. Nobody reads the newspaper anymore and TV ads are overpriced. How about social media? There are nearly 2.5 billion people on Facebook... Read More
Why Every New Website Needs An SEO Setup
March 18th, 2020
Why Every New Website Needs an SEO Setup As a Digital Marketing professional, when I speak with business owners about a new website for their online enterprise, I’m asked a lot of questions about why my agency includes a Search Engine Optimization (SEO) setup, what it is, what that entails, and why. It’s important for... Read More
A Visual Guide to Pantone’s 2020 Color of the Year
March 3rd, 2020
In the early 20th Century, Picasso had his famous ‘blue period’ where that tone dominated his artwork. Today, Pantone, the leading authority on color trends used throughout many industries, decrees that Blue is at the forefront of a Color Renaissance. Pantone’s 2020 Color of the Year Classic Blue 19-4052, celebrates Blues from classic to bright,... Read More
Is YouTube Advertising Worth It?
February 26th, 2020
The questions surrounding YouTube Advertising has become a widely debated issue in the world of Digital Marketing. Is it worth it? Before we begin, we’re strictly talking about Video Ads today. The Argument Against YouTube Advertising Users have pretty much come to a consensus that YouTube Ads are annoying. They interrupt the user experience (people... Read More
