AWG Blog: Digital Marketing Insights from Industry Experts

How to Dominate Your Market

July 16th, 2021

In the world of business, marketing and beyond, there’s one rule that stands true and that’s that only the top dog takes the cake. After all, there’s only so much room for success. So in a climate with so many other businesses fighting to be on top, how can you secure your success? The focal... Read More

Creating a Conversion-Focused Paid Search Campaign

June 29th, 2021

While it has been practiced for years, there’s still a lot we’re learning about paid search. After all, there’s a lot more to targeted advertising on search engines than just bidding on keywords we think (might) cash in for us. Successful advertising is about taking calculated risks, mixed in with data-driven decisions, organic creativity and... Read More

The Sooner You Start Investing in SEO, The Better

May 27th, 2021

Forget all the buzzwords going around – I want to be real with you. People all over the world rely on popular search engines like Google and Bing to find the information they need. Whether they’re looking to stock up on cat food, want to hire a new plumber, or are just arguing over whether... Read More

How Important is Link Building

May 24th, 2021

As the general public becomes more reliant on popular search engines like Google, real estate on its SERPS (Search Engine Results Pages) will only become more sought after. With more competition from companies on the prowl for online visibility, comes more algorithm restrictions. Algorithm restrictions lead to more rules to prevent shortcuts, thus resulting in... Read More

Pinpointing Your Success: Pinterest Marketing

May 6th, 2021

When people hear the word “Pinterest”, they think about a lot of things, but for some reason, opportunity isn’t the word that comes to mind. We know… You probably think of crafts and DIY. But that’s actually our point. Pinterest marketing hasn’t become an overly commercialized platform. At least not yet. This gives marketers and... Read More

Using Marketing Automation

April 20th, 2021

Marketing automation (MA) is now ubiquitous. It’s essential that marketers learn to use it to maintain a competitive advantage. There are four basic principles that need to be followed to ensure success. Guidance Required Most companies are already using MA in some form, but many don’t realize the importance of guiding it to increase effectiveness.... Read More

7 Steps to Optimizing Content for SEO

March 25th, 2021

Like it or not, the internet revolves around content. It’s how we entertain ourselves, find information, even shop! Naturally, brands are going out of their way to invest in creating quality content that they can use for marketing purposes. But what good is high-quality content if nobody sees it? This is why you have to... Read More

What COVID-19 Taught Us About Email Marketing

March 12th, 2021

Email is Superior In Times of Uncertainty We’ve come to learn that people feel closer to their inboxes than we ever expected. It appears the one-on-one experience creates a level of intimacy that simply can’t be matched with a social media video or blog post… and this makes perfect sense! Think about it, people look... Read More

You Get What You Pay For: Subscription Marketing Services

March 8th, 2021

I’ve gotten a lot of questions about subscription-based marketing companies, so I wanted to set the record straight here. Before I dig into things, we wanted to start off by saying this isn’t a hit piece and what might work for one business, might not work for another. What Are Subscription-Based Marketing Companies? These are... Read More

How to Leverage Influencer Marketing For Growth

February 2nd, 2021

With how saturated the internet space has become over the years, brands are looking to do whatever they can to get their message in front of their intended audience(s). Given the high volume of competition, choices have become limited. It’s tough to rank on Google (especially in larger industries); social media spaces are filled, paid... Read More

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