Link Building is a significant part of any SEO strategy. It’s what determines the Domain Authority, which is one way Google determines a sites’ credibility. A website’s credibility will heavily influence its Google keyword ranking. Backlinks are also the source of referral traffic, which can make up a decent portion of overall website visitors. The... Read More
What is a Scalable Web Design?
March 5th, 2019
Most online business owners will be familiar with the term, “scalable web design”. Or are they? The Digital Marketing field keeps evolving and our terminology soon follows. Having a scalable website used to mean it could be adjusted to handle more traffic. Said traffic would be sourced from search engines, ride in on inbound links,... Read More
How To Get More From AMP
February 26th, 2019
For years now, the number of mobile internet users has eclipsed their desktop users. With this shift came additional demands on how the web works. A satisfying website user experience is paramount, but mobility made it more difficult for web developers to provide that fluidity to make browsing and shopping seamless. Enter Google, the muscle... Read More
Understanding The User Experience
February 6th, 2019
At the start of this decade, no one considered the ‘mobile user experience’- it wasn’t remotely part of the popular lexicon. Yet today, as the decade closes, attention to the quality of the online experience for those accessing the internet via mobile devices is paramount. Their need is simple, the solution, however, is ever evolving.... Read More
7 Ways To Optimize Your Landing Pages
February 5th, 2019
Think of a landing page as a bridge that connects potential customers to your business. They contain relevant information with calls-to-action that turn online browsers into buyers. Landing pages can make or break your digital marketing campaigns because they either move potential customers down your sales funnel, or they cause them to lose interest and... Read More
How To Get More Positive Reviews
January 28th, 2019
The internet has changed the way people shop. Today’s consumers have an arsenal of online resources like search engines, forums and review sites that help them minimize risks and avoid buyer’s remorse. It’s called online research. Reviews are often the first thing people search for and you know what they say about first impressions. Your... Read More
Top 2019 Web Design Trends and What to Avoid
January 16th, 2019
Top 2019 Web Design Trends and What to Avoid In web design as in other digital disciplines, an optimal user experience is the holy grail. That is especially true this year as significant numbers of web developers are using video, i.e. movement as a means to capture users’ attention. This also ensures that they will... Read More
Google+ Shutdown: Leveraging Google My Business
January 10th, 2019
How to Leverage the Shutdown of Google+ To Grow Your Business It is rare that Google takes a misstep. When the search giant does, however, it is quick to remediate the issue. Google+ had been the search engine’s social network. During first quarter 2018, however, Google came clean and announced that the private data of... Read More
Effective Pardot Management For Your Business
January 10th, 2019
What Can Effective Pardot Management Do For Your Business? More and more mid-size businesses to multinational enterprises are integrating Pardot, a leading focused-marketing automation solution, into their existing Salesforce platform. Their goal is to reach more potential clients and to maximize the impact of their email, social media, paid search, and other digital marketing campaigns.... Read More
Why Woo? eCommerce Sites That Sell
January 9th, 2019
For any eCommerce business the easier site visitors can be converted to customers, the better. This is especially true for smaller online enterprises. But upgrading to a shopping cart has posed problems for some online firms. The main issue is that fluid, more sophisticated eCommerce platforms such as Magento or a custom cart are financially... Read More