AWG Blog: Digital Marketing Insights from Industry Experts

Top 2019 Web Design Trends and What to Avoid

January 16th, 2019

Top 2019 Web Design Trends and What to Avoid In web design as in other digital disciplines, an optimal user experience is the holy grail. That is especially true this year as significant numbers of web developers are using video, i.e. movement as a means to capture users’ attention. This also ensures that they will... Read More

Google+ Shutdown: Leveraging Google My Business

January 10th, 2019

How to Leverage the Shutdown of Google+ To Grow Your Business It is rare that Google takes a misstep. When the search giant does, however, it is quick to remediate the issue. Google+ had been the search engine’s social network. During first quarter 2018, however, Google came clean and announced that the private data of... Read More

Effective Pardot Management For Your Business

January 10th, 2019

What Can Effective Pardot Management Do For Your Business? More and more mid-size businesses to multinational enterprises are integrating Pardot, a leading focused-marketing automation solution, into their existing Salesforce platform. Their goal is to reach more potential clients and to maximize the impact of their email, social media, paid search, and other digital marketing campaigns.... Read More

Why Woo? eCommerce Sites That Sell

January 9th, 2019

For any eCommerce business the easier site visitors can be converted to customers, the better. This is especially true for smaller online enterprises. But upgrading to a shopping cart has posed problems for some online firms. The main issue is that fluid, more sophisticated eCommerce platforms such as Magento or a custom cart are financially... Read More

8 Methods For Reducing Bounce Rate

December 28th, 2018

How To Reduce Bounce Rate Your website traffic is only valuable if it furthers your business objectives. Learn how to filter out the fluff and get the most from your website traffic by reducing your bounce rates! Let’s start by identifying what a bounce actually is. According to Google, “A bounce is a single-page session... Read More

How to Improve Your Brand’s Online Reputation

December 17th, 2018

Your Guide To Brand Reputation Management Your reputation can either make or break your brand. No matter your industry, the online shopping process is about the same. People try to find the best deals and avoid regretful decisions. To limit risks they research their options online to find a brand they deem trustworthy. People determine... Read More

What’s Next for Mobile Users?

November 21st, 2018

According to Ericsson, a multinational telecommunications giant, today’s 2.6 billion smartphones will grow exponentially to reach 6.1 billion smartphone users worldwide by 2020. This metric is no idle boast, instead the statistic was harvested using data from 100 carriers across the globe. Another way of looking at it is that 6.1 billion users equates some... Read More

5 Ways To Tell If Your Digital Marketing Is Working

November 21st, 2018

Knowing whether or not your current digital marketing efforts are working for your business may be difficult to gauge. Campaigns can usually be considered successful if a website receives a constant and ever-increasing stream of visitors who are specifically seeking your goods and/or services. Other ways to know that your online marketing is working is... Read More

Why Automation is Essential for Email Marketing

November 8th, 2018

Every day new competitors enter the online arena. Over time the tried and true methods for finding, attracting and converting new prospects (such as routine email blasts) have been losing ground and for some, no longer yield the same results. Businesses that want to maintain and grow their market share are seeking new ways to... Read More

What Happened to Sears? A Lesson in Branding

November 2nd, 2018

What Happened to Sears? Many are asking the same question. “What happened to Sears?” What was once known as America’s Department Store endured a major identity crisis. The next thing you know, poof! Or was it that simple? The truth is there were many factors to blame for the fall of Sears, so we’re going... Read More

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