As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both the short and long term effects. PPC – Short Term Virtually... Read More
eCommerce
What is the Best Shopping Cart for My Business?
March 19th, 2019
Spotlight on Woocommerce and Magento Open Source Platforms Running a successful online business means having to make decisions based on future projections. Your eCommerce shopping cart is one such decision, and not one to be taken lightly. The cart you choose must facilitate the final step in the Sales process, so it must be easy... Read More
Why Woo? eCommerce Sites That Sell
January 9th, 2019
For any eCommerce business the easier site visitors can be converted to customers, the better. This is especially true for smaller online enterprises. But upgrading to a shopping cart has posed problems for some online firms. The main issue is that fluid, more sophisticated eCommerce platforms such as Magento or a custom cart are financially... Read More
How to Improve Your Brand’s Online Reputation
December 17th, 2018
Your Guide To Brand Reputation Management Your reputation can either make or break your brand. No matter your industry, the online shopping process is about the same. People try to find the best deals and avoid regretful decisions. To limit risks they research their options online to find a brand they deem trustworthy. People determine... Read More
15 Top Features of Successful eCommerce Sites
July 6th, 2018
If you’ve got an online business selling products or services via a shopping cart, you’ll want to include the most current features known to achieve your goals as quickly as possible.
How GDPR Will Impact Your Online Business
June 12th, 2018
On May 25, 2018 new data protection rules, known as the General Data Protection Regulation (GDPR) were rolled out across Europe. Part of a continuing data protection evolution that began in 1990, GDPR is designed to update laws that protect the rights of individuals using the internet. Chiefly the new regulations allow individuals more control... Read More
How Often Does an Ecommerce Site Need to Be Redesigned?
June 11th, 2018
There are several ways to gauge if your eCommerce site needs a complete or partial overhaul. Perhaps metrics have been slipping recently, and these trends cannot be traced to search engine algorithm tweaks. The nature of the site is also a factor. What products are sold? Are these seasonal? Are they updated frequently such as... Read More
Security and Dating? The Big Takeaways From Facebook’s F8 Conference
May 4th, 2018
Photo credit: Friesehamburg[/caption] Mark Zuckerburg wasn’t kidding when he said “This has been an intense year. I can’t believe we’re only four months in.” There has been a lot of buzz surrounding Facebook’s F8 Conference for Developers in lieu of recent headlines. With everything going on we wanted to cut through some of the noise... Read More
How to Write an Engaging Newsletter
March 15th, 2018
There?s a difference between having a newsletter and having a successful newsletter. Engaging your audience is imperative, unless your goal is being deleted, so remember these tips for your next email blast. Feel free to leave any questions or comments below. We?re happy to help! Define Your Purpose Your newsletter needs a specific purpose. In... Read More
Testing Results for Steady Improvement
July 14th, 2017
Strong landing pages are essential for generating conversions on your website. These pages can be key to turning online browsers into buyers. So it is important to make sure that your Landing Pages are functioning optimally. If not, learn what you can do to improve them. Testing Method/ Measuring Results In Google Analytics , you... Read More
