Think of a landing page as a bridge that connects potential customers to your business. They contain relevant information with calls-to-action that turn online browsers into buyers. Landing pages can make or break your digital marketing campaigns because they either move potential customers down your sales funnel, or they cause them to lose interest and... Read More
Conversion Optimization
8 Methods For Reducing Bounce Rate
December 28th, 2018
How To Reduce Bounce Rate Your website traffic is only valuable if it furthers your business objectives. Learn how to filter out the fluff and get the most from your website traffic by reducing your bounce rates! Let’s start by identifying what a bounce actually is. According to Google, “A bounce is a single-page session... Read More
5 Ways to Improve Your Landing Pages
September 8th, 2016
The key to having a successful website is landing page optimization, which encourages more conversions. There is always room for improvement when it comes to conversions, and here are some of our top ways to strengthen those numbers through landing page design. Improve My Landing Pages
5 Things You?re Probably Doing Wrong With Digital Marketing
April 15th, 2016
It?s in a business? nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you?re probably doing wrong.
Create Landing Pages That Convert
February 11th, 2016
Conversion Rate Optimization, also known as CRO, is crucial element of any website, yet often it is half-hearted or completely forgotten altogether. According to Venture Beat, ?[CRO is] the marketing equivalent of the smart salesperson that spends 80% of his or her time working on existing customers, rather than the colleague that chases across the country trying to find all new business.? This can be especially true with landing pages.
How to Create Your Social Media Tone of Voice
November 20th, 2015
From multi-million dollar corporations to budding non-for-profits, organizations on every corner of the business spectrum need to have an understanding of the tone of voice they will use on social platforms before ever creating their first company profile.
Creating Conversion Optimization Opportunities with CSS3 Animation
August 27th, 2015
As marketers, we?re always looking for new ways to entice users to engage with our content. Whether for a client or our own agency, the mission to drive more traffic and have more site visitors click on calls-to-actions (CTAs) or fill out a form is rarely at a standstill.
Active Web Group?s Free Summer Webinar Series is in Session
July 20th, 2015
Here at Active Web Group we are giving new meaning to the term summer school. Starting last month, our three-part webinar series is designed to give you insights on topics we are asked to comment on most often.
How Content Marketers Leverage #FoMO
May 14th, 2015
Fear of Missing out is a very real occurrence, and while we might spot the hash tag used in jest a few times a day on social media, the term is actually defined as "a pervasive anxiety that others might have rewarding experiences from which we are not part". Successful brands recognize this phenomenon as an opportunity and often leverage the fear of missing out in their marketing efforts.
Online Forms Designed to Convert
December 9th, 2014
Your website is the digital face of your business. Whether you run a boutique business or large corporation, forms that appear on your site must be designed to capture customer attention and information and to boost conversions. There?s no one-form-fits-all-design, so when determining what type of form you?ll have on your website, keep asking the question, ?Why would a visitor fill it out??
