Strategic Marketing

The Sooner You Start Investing in SEO, The Better

May 27th, 2021

Forget all the buzzwords going around – I want to be real with you. People all over the world rely on popular search engines like Google and Bing to find the information they need. Whether they’re looking to stock up on cat food, want to hire a new plumber, or are just arguing over whether... Read More

Using Marketing Automation

April 20th, 2021

Marketing automation (MA) is now ubiquitous. It’s essential that marketers learn to use it to maintain a competitive advantage. There are four basic principles that need to be followed to ensure success. Guidance Required Most companies are already using MA in some form, but many don’t realize the importance of guiding it to increase effectiveness.... Read More

You Get What You Pay For: Subscription Marketing Services

March 8th, 2021

I’ve gotten a lot of questions about subscription-based marketing companies, so I wanted to set the record straight here. Before I dig into things, we wanted to start off by saying this isn’t a hit piece and what might work for one business, might not work for another. What Are Subscription-Based Marketing Companies? These are... Read More

Should I Start a Blog in 2021?

December 29th, 2020

We’ve been hearing a lot of talk over the past few years as to whether or not blogging is ‘still worth it’. So we thought it would be a good idea to clear some things up so you can decide if blogging is a good investment for your company. Let’s get started! The Primary Benefits... Read More

How Small Businesses Can Leverage Digital Marketing to Drive Growth

December 29th, 2020

As the COVID pandemic has ravaged small businesses across the country, it has become paramount for businesses to alter their marketing strategies to survive.  One of the best solutions is to target digital marketing as consumers and the workforce, in general, have been forced to shop and interface with the world using the internet. There... Read More

Why Holiday 2020 is Primed For Small Business Success

November 12th, 2020

Small business plays a vital role in both the local community and the overall economy. Contrary to popular belief, small business sales make up nearly half of the US GDP. When main street shows symptoms of success or stress it’s a good indicator as to the economic climate on a national level. Support and understanding... Read More

Want Optimal Value from Your Digital Marketing Budget?

April 7th, 2020

Here’s How: At Active Web Group, our team strives to develop long-term client relationships built on trust- and knows that your trust must be earned every day. That is why we speak of ‘partnering’ from the time we first meet as prospects, to foster a spirit of cooperation that supports the campaigns we customize just... Read More

What are Micro-Moments and Why Are These Important For Business

September 17th, 2019

Most business owners are aware that over the last decade something momentous happened in consumer behavior: mobile access. This major shift has changed the way that marketers seek to influence mobile consumer behaviors. Just in case you’ve forgotten, for the past five years, mobile users accessing the internet have eclipsed desktop users by an ever-widening... Read More

5 Vital Digital Marketing Trends For Business

June 26th, 2019

When you are driving, as you accelerate the needle on the speedometer moves from left to right or zero to the threshold of the speed limit. In Digital Marketing our client success is measured much the same way: it is all about ‘moving the needle’. And, how fast or how slow a business’ digital marketing... Read More

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