Strategic Marketing

In the world of business, marketing and beyond, there’s one rule that stands true and that’s that only the top dog takes the cake. After all, there’s only so much room for success. So in a climate with so many other businesses fighting to be on top, how can you secure your success? The focal... Read More

Marketing automation (MA) is now ubiquitous. It’s essential that marketers learn to use it to maintain a competitive advantage. There are four basic principles that need to be followed to ensure success. Guidance Required Most companies are already using MA in some form, but many don’t realize the importance of guiding it to increase effectiveness.... Read More

I’ve gotten a lot of questions about subscription-based marketing companies, so I wanted to set the record straight here. Before I dig into things, we wanted to start off by saying this isn’t a hit piece and what might work for one business, might not work for another. What Are Subscription-Based Marketing Companies? These are... Read More

As the COVID pandemic has ravaged small businesses across the country, it has become paramount for businesses to alter their marketing strategies to survive. One of the best solutions is to target digital marketing as consumers and the workforce, in general, have been forced to shop and interface with the world using the internet. There are... Read More

We’ve been hearing a lot of talk over the past few years as to whether or not blogging is ‘still worth it’. So we thought it would be a good idea to clear some things up so you can decide if blogging is a good investment for your company. Let’s get started! The Primary Benefits... Read More

Can you believe the new year is already around the corner? We can’t – but that doesn’t change the fact that you can’t afford to stall the planning of your 2021 Digital Marketing Strategy. Wondering why? We’ll give you 5 seriously good reasons. How Will You Be Leveraging SEO in 2021? Before you even start... Read More

Small business plays a vital role in both the local community and the overall economy. Contrary to popular belief, small business sales make up nearly half of the US GDP. When main street shows symptoms of success or stress it’s a good indicator as to the economic climate on a national level. Support and understanding... Read More

Here’s How: At Active Web Group, our team strives to develop long-term client relationships built on trust- and knows that your trust must be earned every day. That is why we speak of ‘partnering’ from the time we first meet as prospects, to foster a spirit of cooperation that supports the campaigns we customize just... Read More

Most business owners are aware that over the last decade something momentous happened in consumer behavior: mobile access. This major shift has changed the way that marketers seek to influence mobile consumer behaviors. Just in case you’ve forgotten, for the past five years, mobile users accessing the internet have eclipsed desktop users by an ever-widening... Read More