Strategic Marketing

Should I Start a Blog in 2021?

December 29th, 2020

We’ve been hearing a lot of talk over the past few years as to whether or not blogging is ‘still worth it’. So we thought it would be a good idea to clear some things up so you can decide if blogging is a good investment for your company. Let’s get started! The Primary Benefits... Read More

How Small Businesses Can Leverage Digital Marketing to Drive Growth

December 29th, 2020

As the COVID pandemic has ravaged small businesses across the country, it has become paramount for businesses to alter their marketing strategies to survive.  One of the best solutions is to target digital marketing as consumers and the workforce, in general, have been forced to shop and interface with the world using the internet. There... Read More

Why Holiday 2020 is Primed For Small Business Success

November 12th, 2020

Small business plays a vital role in both the local community and the overall economy. Contrary to popular belief, small business sales make up nearly half of the US GDP. When main street shows symptoms of success or stress it’s a good indicator as to the economic climate on a national level. Support and understanding... Read More

Want Optimal Value from Your Digital Marketing Budget?

April 7th, 2020

Here’s How: At Active Web Group, our team strives to develop long-term client relationships built on trust- and knows that your trust must be earned every day. That is why we speak of ‘partnering’ from the time we first meet as prospects, to foster a spirit of cooperation that supports the campaigns we customize just... Read More

What are Micro-Moments and Why Are These Important For Business

September 17th, 2019

Most business owners are aware that over the last decade something momentous happened in consumer behavior: mobile access. This major shift has changed the way that marketers seek to influence mobile consumer behaviors. Just in case you’ve forgotten, for the past five years, mobile users accessing the internet have eclipsed desktop users by an ever-widening... Read More

5 Vital Digital Marketing Trends For Business

June 26th, 2019

When you are driving, as you accelerate the needle on the speedometer moves from left to right or zero to the threshold of the speed limit. In Digital Marketing our client success is measured much the same way: it is all about ‘moving the needle’. And, how fast or how slow a business’ digital marketing... Read More

5 Examples of Brilliant Brand Storytelling

May 21st, 2019

A lot of people talk about the importance of brand storytelling, so we figured it would be best to show you some examples that we think excel. Here are 5 examples of brilliant brand storytelling. Dell Technologies’ Let’s Make it Real To tell their story about Artificial Intelligence, Dell Technologies used Jeffrey Wright to promote... Read More

Why Your Brand Needs A Good Story

April 23rd, 2019

As people, we love stories. We’ve been hearing them since we were children Think about it – who didn’t love storytime? We don’t outgrow stories. Whether we enjoy reading books, watching movies (or TV), playing video games, or even using social media, stories are still very much a part of our daily lives. Stories Turn... Read More

Effective Pardot Management For Your Business

January 10th, 2019

What Can Effective Pardot Management Do For Your Business? More and more mid-size businesses to multinational enterprises are integrating Pardot, a leading focused-marketing automation solution, into their existing Salesforce platform. Their goal is to reach more potential clients and to maximize the impact of their email, social media, paid search, and other digital marketing campaigns.... Read More

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