Strategic Marketing

Creating a Content Strategy for Your Business

March 8th, 2018

Your business likely has something to say to your customers, but do you have an effective method for reaching them? Read more to better configure a content marketing strategy so you can capture and retain the attention of new and existing customers. Don’t be afraid to add any questions or comments! Define Your Purpose For... Read More

5 Steps to Help Your Business Stand Out

February 27th, 2018

Are you looking to build your business and turn it into a brand? You can stand out from your competition by following these steps and dominate your local market! Be sure to leave any questions or comments below! Research and Get to Know your Audience You’ll have to establish your audience before you can distinguish... Read More

How Marketing Strategies Come Together

February 13th, 2018

Designing a nice website is a great start, but how do you promote that website to potential customers correctly? You build a Marketing Funnel. Customers don’t purchase immediately the same way businesses don’t outsource immediately. These actions occur in stages because people tend to invest their money when they trust their source. Funnel Marketing has... Read More

Are Your Competitors Out-Marketing You?

December 12th, 2017

For businesses with intent to grow and succeed, a strong Marketing strategy is essential. But where do you start? Many businesses choose to start with an apples-to-apples comparison by benchmarking their competition. Discover how your strategies stack up and make the most of the tools and strategies provided below! Understand Your Niche, Market, and Audience... Read More

How to Grow Your Business’ Blog

July 20th, 2017

Blogs can be a great way to attract more prospects to your online business who may then convert to customers or clients. This does not happen by just publishing content. Below we provide an overview of the process. Most business leaders will quickly see that there is both due diligence and process involved. Successful business... Read More

Why Your Brand Should Take Advantage of Virtual Reality

February 7th, 2017

Video has become more dominant in digital communication. In 2017 it is expected to take new forms that will change the digital advertising landscape forever. Based on click-throughs, online users are already demonstrating more interest in video content than text. Now, video is poised to enhance the personal user experience as well via Virtual Reality.... Read More

5 Top Resources to Grow Your Online Business

January 25th, 2017

Every online business owner needs to make the most out of every dollar earned or spent. Sometimes that means locating and utilizing tools that cost little or nothing, yet potentially provide significant returns on their investment, be it money and/or time. Below are five online resources that business owners can easily adapt to meet the... Read More

3 Sources to Boost Your Persona Research

October 18th, 2016

The most effective marketing campaigns require extensive preparation before moving into specific strategies. Effective initiatives and campaigns are developed from an understanding of your goals and objectives. Funneling these goals and objectives into detailed marketing personas has become a popular and efficient way of understanding target audiences and assisting marketers to channel their efforts directly... Read More

5 Things You’re Probably Doing Wrong With Digital Marketing

April 15th, 2016

It’s in a business’ nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you’re probably doing wrong.

Seven Quick Blog Writing Tips

September 18th, 2014

With digitized shortened attention spans you’ve got to make content count in 400 words or less. So before you hit the publish button, consider these blogging tips.

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