Local Search Engine Optimization

Part of any sound Search Engine Marketing Campaign is to improve demographic search results. Local Search Engine Optimization strategies will present online businesses to potential customers searching local directories or querying for businesses close by. Also known as Geo-Targeting, local SEO aims to reach potential customers from a geographic perspective. Local Search Engine Optimization initiatives establish a strong, loyal customer base and assist online businesses with higher conversion rates online. This service is perfectly suited for brick and mortar businesses who service a specific city, town, or region since it identifies, then directly markets to the prospects currently seeking your specific goods and/or services.

Here’s how Active Web Group’s local SEO optimization services function: website content and criteria are optimized to target ranking in local searches. Secondly, the campaign utilizes other offsite tools in supporting roles that are instrumental in bringing local traffic to your website. A Google My Business listing is one example, as is creating a customized Google My Business page with locally optimized content. This page will contain your address and keywords related to your area of operation as well as your business’ service areas. These are only two local SEO initiatives in a typical AWG local SEO strategy. Every AWG local search engine optimization plan is customized to maximize every clients’ full marketing and promotion potential. Marketing ROI is the key driving metric for these efforts.

As a full-service digital agency, Active Web Group has successfully enabled our clients to strengthen their regional/local presence by developing and managing their Local Search Engine Optimization and related services campaigns. Using initiatives such as locally-based keywords in your website content, image titles, Google or Yahoo Local content, Facebook /YouTube content, and local directory listings, a professionally executed Local SEO Optimization campaign can increase your online business’ visibility and help you to more effectively target prospects in your area. Please contact the experts at AWG at (800) 978-3417 to begin your Local SEO Campaign today or click here for a free SEO analysis!