As part of any sound Search Engine Marketing Campaign to improve demographic search results, Local Search Engine Optimization strategies will present online businesses to potential customers searching local directories or querying for businesses in their area. Also known as Geo-Targeting, local SEO aims to reach potential customers geographically. Local Search Engine Optimization initiatives will establish a strong, loyal customer base and assist online businesses to achieve a higher ROI. This service is ideal for brick and mortar businesses who service a select city, town, or region since it identifies, then directly markets to the prospects currently seeking your specific goods and/or services.
Here’s how AWG’s local SEO optimization services works: website content and criteria is optimized to include local searches. Secondarily the campaign utilizes other offsite tools in supporting roles to drive local traffic to your website. A Google Local listing is one such example, as is creating a Google My Business page with locally optimized content. This page will contain your address and keywords related to your area of operation and/or your business’ service areas. These are but two initiatives in an AWG local SEO strategy. Every AWG local search engine optimization plan is customized to maximize every clients’ full marketing and promotion potential.
As a full-service digital agency, Active Web Group has successfully enabled our clients to strengthen their regional presence by developing and managing their Local Search Engine Optimization and supportive services campaigns. Using initiatives such as locally-based keywords in your website content, image titles, Google or Yahoo Local content, Facebook /YouTube content, and local directory listings, a Local SEO Optimization campaign can increase your online business’ visibility and help you to more effectively target prospects in your area. Call us at (800) 978-3417 to begin your Local SEO Campaign today or click here for a free SEO analysis!