Site visitors? first impressions are all-important. Potential customers won’t spend more than a couple of seconds on your website if they cannot easily locate what they came for. A website redesign by Active Web Group ensures your online business will be well-represented and remain competitive.
SEO is the most effective and cost-efficient online marketing tool for any business. Savvy online business owners know that you cannot be in business without it. ?While it is true that keyword rank is an important aspect of a solid search engine optimization campaign, what is considered more important is to provide the best user experience your site visitors can have. Active Web Group’s SEO campaign strategies prioritize deficiencies and structure marketing initiatives that are measurable objectives which are transparent and their effectiveness visible at all times.
The strength of your business? Key Performance Indicators (KPIs) gives a clear indication of the overall health of your online business. Active WebGroup’ss SEO professionals ensure that these all-important metrics are being tracked, extracted, and assessed accurately. You can rely on our team to track the right site metrics, as well as to spot trends and recommend successful remediation initiatives to deliver optimal online performance for your spend and your brand.
To support solid and effective SEO campaign strategies, Pay-Per-Click has emerged as a fundamental Internet Marketing channel utilized by every business from sole proprietorship?s to immense corporations in order to drive immediate results. Consult us to determine how a selective and closely monitored PPC campaign can jump start the results your online business requires.
Email marketing enables businesses to promote new products, distribute information about upcoming corporate events or to share exciting news. Effective email marketing campaigns will be opened, not deleted unread, and serve to inform and engage consumers to keep your brand top of mind.
The online landscape continues to impact fundamental brand behavior. Brands are being forced to reevaluate how they present themselves in the digital marketplace. To successfully engage and increase consumer loyalty and build brand equity, it is vital to implement a solid brand strategy.
A solid Conversion Rate Optimization strategy will help your business to increase sales, form submissions, blog or newsletter subscriptions, requests for additional information, and appointment scheduling. Conversion rates can be optimized across all digital channels and results can and should be revisited often and adjusted as necessary.
Your business website presents an ideal marketplace for your customers to purchase products and services from your online store. Active Web Group can recommend the right platform and shopping cart to make sure that your visitors have an optimal experience that facilitates the sales funnel.
A strong Social Media Marketing strategy allows you to interact with your customers and clients and gain new ones. It is a highly effective way to provide excellent customer service. As a management tool, social media provides an almost instant interaction with customers and influencers to extend and reinforce your brand?s reach.