Mobile Marketing

What’s Next for Mobile Users?

November 21st, 2018

According to Ericsson, a multinational telecommunications giant, today’s 2.6 billion smartphones will grow exponentially to reach 6.1 billion smartphone users worldwide by 2020. This metric is no idle boast, instead the statistic was harvested using data from 100 carriers across the globe. Another way of looking at it is that 6.1 billion users equates some... Read More

Mobile Browser vs. Native Apps

December 12th, 2016

While many have said that native apps were the future, research suggests that mobile websites have already become the more dominant source for mobile information. While apps were once requisite, it?s become increasingly apparent that they have become unnecessary for most of the functions required to facilitate using mobile devices. Native Apps began as a... Read More

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