Email Marketing

Why Automation is Essential for Email Marketing

November 8th, 2018

Every day new competitors enter the online arena. Over time the tried and true methods for finding, attracting and converting new prospects (such as routine email blasts) have been losing ground and for some, no longer yield the same results. Businesses that want to maintain and grow their market share are seeking new ways to... Read More

How to Write Better Subject Lines

June 27th, 2018

Email Marketing can be one of the most profitable digital marketing practices, but only when it’s done correctly. One incredibly important part of a successful email blast is having a strong subject line. The role of the subject line is to grab attention and encourage people to open your email. If Email Marketing is a... Read More

How to Write an Engaging Newsletter

March 15th, 2018

There?s a difference between having a newsletter and having a successful newsletter. Engaging your audience is imperative, unless your goal is being deleted, so remember these tips for your next email blast. Feel free to leave any questions or comments below. We?re happy to help! Define Your Purpose Your newsletter needs a specific purpose. In... Read More

How to Set Your Email Marketing Budget

August 22nd, 2016

Applying the correct budget is one of the most important factors in creating a successful email marketing campaign. If your budget is too high, you will overspend and lose money, if your budget is too low, you will fall short on your goals. If you are unsure about setting your email marketing budget, follow these... Read More

5 Steps to Tracking User-Activity for Optimal Email Marketing Results

July 14th, 2016

Analytics is the driving force behind digital marketing. Understanding data is one thing, mastering it is what separates the pros from the rest of the group. Tracking user-activity gives marketers key insights such as How much time the user spent on the given page Where the user eventually clicked What page(s) they visited after your... Read More

5 Things You?re Probably Doing Wrong With Digital Marketing

April 15th, 2016

It?s in a business? nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you?re probably doing wrong.

Increasing Sales and Customer Loyalty with Email

March 8th, 2016

While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign up for email to be notified about promotions you can use that information to increase sales.

Reinvigorating Your Email Marketing Strategy

December 29th, 2015

People are inundated with emails and are continuously unsubscribing from unwanted mailing lists. Understanding that having permission to advertise to someone can help focus your email strategy. A little neglect or failure to send what subscribers are expecting, can drastically decrease that value. Fortunately, there are ways to increase your email marketing ROI.

Holiday Email Optimization

October 29th, 2015

Successful holiday marketing requires planning ahead because your competitors will be ramping up their efforts as well. Taking the time now to work on your email optimization can make a huge difference in how well your campaigns perform.

5 Tips for Crafting Email Subject Lines

September 14th, 2015

Email marketing is an important part of any digital campaign; and as time goes on, the stakes get higher. 35% of email recipients open their emails based on subject line alone, while 69% report an email as spam based simply on the subject line.

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