Branding and Reputation Management

Business across all industries look to accrue positive reviews. They provide valuable social proof, give rise to word of mouth marketing and best of all, improve consumer confidence when it really counts – at checkout. In a perfect world, your business would have a plethora of amazing reviews without a single negative comment to worry... Read More

It’s the digital age and nobody likes to make a bad online purchase. So they check the online reviews. But what happens when your business gets tagged with bad reviews? It could really affect your sales. Even the best businesses get the occasional bad online review. It happens! So what do you do about it?... Read More

How to Leverage the Shutdown of Google+ To Grow Your Business It is rare that Google takes a misstep. When the search giant does, however, it is quick to remediate the issue. Google+ had been the search engine’s social network. During first quarter 2018, however, Google came clean and announced that the private data of... Read More

The internet has changed the way people shop. Today’s consumers have an arsenal of online resources like search engines, forums and review sites that help them minimize risks and avoid buyer’s remorse. It’s called online research. Reviews are often the first thing people search for and you know what they say about first impressions. Your... Read More

Your Guide To Brand Reputation Management Your brand’s reputation matters. A lot. Your reputation can either make or break your brand. No matter your industry, the online shopping process is about the same. People try to find the best deals and avoid regretful decisions. To limit risks they research their options online to find a... Read More

What Happened to Sears? There are a lot of people asking the question: “What caused the fall of Sears?” What was once known as America’s Department Store endured a major identity crisis. The next thing you know, poof! Or was it that simple? The truth is there were many factors to blame for the fall... Read More

Coach Inc has started its rebrand and will now be known as “Tapestry”, an action that has stunned the worlds of both fashion and branding. The move was prompted by Coach’s acquisition of two disparate brands over the past 36 months. Since acquiring Stuart Weitzman in 2015 for approximately $574 million, and Kate Spade in... Read More

Apple’s recent event took the technology (and Marketing) world by storm when they announced the new iPhone X and Apple Watch 3. The presentation started with a clip of Apple’s late co-founder and known visionary. Of course, there’s no better way to market your product as a breakthrough than to use a clip of Steve... Read More