The internet has changed the way people shop. Today’s consumers have an arsenal of online resources like search engines, forums and review sites that help them minimize risks and avoid buyer’s remorse. It’s called online research. Reviews are often the first thing people search for and you know what they say about first impressions. Your... Read More
Branding and Reputation Management
Google+ Shutdown: Leveraging Google My Business
January 10th, 2019
How to Leverage the Shutdown of Google+ To Grow Your Business It is rare that Google takes a misstep. When the search giant does, however, it is quick to remediate the issue. Google+ had been the search engine’s social network. During first quarter 2018, however, Google came clean and announced that the private data of... Read More
How to Improve Your Brand’s Online Reputation
December 17th, 2018
Your Guide To Brand Reputation Management Your reputation can either make or break your brand. No matter your industry, the online shopping process is about the same. People try to find the best deals and avoid regretful decisions. To limit risks they research their options online to find a brand they deem trustworthy. People determine... Read More
What Happened to Sears? A Lesson in Branding
November 2nd, 2018
What Happened to Sears? Many are asking the same question. “What happened to Sears?” What was once known as America’s Department Store endured a major identity crisis. The next thing you know, poof! Or was it that simple? The truth is there were many factors to blame for the fall of Sears, so we’re going... Read More
What is Public Relations and How Can it Help My Business?
July 16th, 2018
When people hear about PR they think about a bunch of different things. This is because it encompasses so much, that people generally don’t have a consistent idea of what it really is.
The Recipe for a Great Advertisement
July 9th, 2018
Not all ads are created equal. There is a common misconception that great ads just come to people through “ah-ha!” moments like in Mad Men. A great ad is more than an idea, because it is built on and perfected. So what makes a great advertisement? Take a look at the ingredients! A Great Ad... Read More
Introducing Tapestry: Was Coach’s Rebrand Fashionable?
October 12th, 2017
Coach Inc has started its rebrand and will now be known as ?Tapestry?, an action that has stunned the worlds of both fashion and branding. The move was prompted by Coach?s acquisition of two disparate brands over the past 36 months. Since acquiring Stuart Weitzman in 2015 for approximately $574 million, and Kate Spade in... Read More
Apple and the Power of PR and Marketing
September 15th, 2017
Apple?s recent event took the technology (and Marketing) world by storm when they announced the new iPhone X and Apple Watch 3. The presentation started with a clip of Apple?s late co-founder and known visionary. Of course, there?s no better way to market your product as a breakthrough than to use a clip of Steve... Read More
How to Position Your Brand for Maximum Efficiency
June 28th, 2017
This is the final chapter of the ?How to Build Your Brand from Scratch? series. If you missed the last chapter, you can learn how to Find Your Brand?s Demographics, or start from the beginning to learn the essential basics. From this series, you will learn to position your brand, products and services to maximize... Read More
How to Find Your Brand’s Demographics
June 22nd, 2017
This is the fourth chapter of the ?How to Build Your Brand from Scratch?. You can catch up on Choosing the Right Messaging Strategy, or Position Your Brand for Maximum ROI. We recommend starting from the beginning to get the full picture and maximize success for your brand. Without speaking to a quality (targeted) audience,... Read More