Small business plays a vital role in both the local community and the overall economy. Contrary to popular belief, small business sales make up nearly half of the US GDP. When main street shows symptoms of success or stress it’s a good indicator as to the economic climate on a national level. Support and understanding... Read More
The Importance of eCommerce Platform Updates
October 6th, 2020
As the internet is an ever-expanding universe, more and more issues arise from utilizing an outdated website platform. Some of the more popular platforms such as Magento and Laravel are constantly being subjected to security hacks, data theft, site stability, and outdated functionality. Other popular platforms such as WordPress integrate third-party plugins that can create... Read More
How Often Should I Publish Content
September 21st, 2020
Content is king when it comes to ongoing digital marketing. The quality and the quantity in which you are outputting both articles, page updates, and media is vital to a 360° digital marketing strategy. Blogs & Articles Articles and blogs should be written on an ongoing basis as it is key to building traffic toward... Read More
Why do I need to invest in digital marketing every month
September 3rd, 2020
Your website is your digital storefront and, with the existing status of the American retail environment, your business needs to consistently drive prospects to your site. Solid online marketing strategies help you achieve just this. Repeat visitors, new visitors, and productive visits are the backbone of our “new” economy. Continuing digital marketing ensures the increased... Read More
Building a Better Website
August 20th, 2020
With technology continually evolving, staying on top of the latest website trends is a daunting task. As brick and mortar retail and real-time in-person lead generation continue to transition to the digital landscape, now more than ever is a great time to invest in your digital presence. However, simply updating and maintaining your website without... Read More
Google Tag Manager: A Powerful Tool For Digital Marketers
July 15th, 2020
Google Tag Manager has recently emerged as one of the more powerful tools in the arsenal available to digital marketers. As with most powerful tools, in the right hands, it can create unprecedented insight into the behaviors of customers and prospects and the corresponding opportunities they represent. Let’s start by simplifying the Google Tag Manager (GTM) function... Read More
Why is CCPA Important to My Business
July 1st, 2020
On July 1, 2020, the final grace period for the California Consumer Privacy Act (CCPA) ended and enforcement began. Companies can now be subject to lawsuits from individuals who believe a business violated CCPA. Most companies now need to let U.S. consumers opt-out of third-party data transfers. Credit card companies have been doing this for... Read More
How a Competitor Analysis Can Improve Your SEO
June 17th, 2020
If you’re a business that is currently investing in digital marketing, it’s important to stay on top of current tactics. This includes being aware of the strategies your competitors are employing. A thorough competitor analysis can help improve your SEO campaign by identifying gaps in strategies your business may not be executing or needs improvement.... Read More
Google Shopping Is Allowing Free Listings
May 18th, 2020
Google made a significant announcement on how it will handle its Google Shopping platform. Google will now allow anyone who has a website or manages a store on a shopping platform to list their products without paying. Google Shopping has been around for many years. However, in 2012, the platform became a paid-only product. This... Read More
Want Optimal Value from Your Digital Marketing Budget?
May 5th, 2020
Here’s How: At Active Web Group, our team strives to develop long-term client relationships built on trust- and knows that your trust must be earned every day. That is why we speak of ‘partnering’ from the time we first meet as prospects, to foster a spirit of cooperation that supports the campaigns we customize just... Read More
