Search Engine Optimization

Incorporating Digital Strategy into Traditional Marketing

November 6th, 2015

It?s hard for us in the digital marketing industry to comprehend, yet there are still many businesses who rely mainly on traditional marketing initiatives ? print, radio, TV, and even word of mouth ? to attract new business. So what can you do to incorporate some digital marketing into your traditional marketing to remain competitive?

5 SEO Tools You Should Be Using For Your Website ?

October 20th, 2015

Before you launch your new website, make sure that these 5 SEO tools are connected to your site. They will help provide you with invaluable information that can help you to improve site content, increase traffic to your site, and improve your goal conversion rates.

Using Social Media to Leverage SEO

August 14th, 2015

These days, there are many questions surrounding the viability of link building. Webmasters and site owners are concerned about the safety of linking to potentially low ranking sites. Other users, since the end of Google PageRank updates in late 2013, don?t necessarily know what is a good site is to link to or try and... Read More

There Are Different Types of SEO?

June 11th, 2015

To the uninitiated, there is only one kind of SEO (search engine optimization). The reality is that there are several different kinds and in different categories. Understanding the differences can offer you better insight into what your website needs and how to go about it.

How Content Marketers Leverage #FoMO

May 14th, 2015

Fear of Missing out is a very real occurrence, and while we might spot the hash tag used in jest a few times a day on social media, the term is actually defined as "a pervasive anxiety that others might have rewarding experiences from which we are not part". Successful brands recognize this phenomenon as an opportunity and often leverage the fear of missing out in their marketing efforts.

Breaking News: More searches performed on mobile devices vs. desktop computers

May 8th, 2015

We SEO?s have been waiting for this moment for about a year and a half. Google has officially confirmed that more searches occur on mobile devices than on computers in 10 countries, which include the US and Japan. Google also groups tablets like the iPad in with computers, so smartphone-generated searches are truly outclassing tablets, laptop computers, and desktop computers combined.

SEO Is Not Dead ? Seriously

May 4th, 2015

In an internet marketing world which seems to focus increasing attention on social media, questions about the value of search engine optimization (SEO) come up with increasing frequency, particularly when Google rolls out yet another algorithm update. Although social media can be a lot more fun than SEO, your marketing plan should include time for SEO for long term success.

Mobile Friendly Search Results

April 1st, 2015

In the USA, 94% of users prefer to use their smart phones and tablets to perform local searches instead of using their desktop devices. If your site doesn?t currently read well on a mobile device, chances are you?ve already lost business by not being able to convert mobile users. Now to add to it: Google may not even rank your site in mobile search results at all.

Internet Marketing Crash Course

March 6th, 2015

When reviewing your business?s website to enhance functionality and optimize conversion rates, there are key areas that need to be regularly checked and evaluated. To help, AWG has compiled some highlights from our most informative blogs.

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