The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the fundamentals of PPC just isn?t enough to build an effective Pay Per Click campaign, especially in a market with a large amount of competitors.
That?s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter.
A first impression is just that, and you don't get a second chance at it. That's why the first time around your website has to captivate your visitor audience. Otherwise, with one click, off they go to another site that is more attractive, more relevant to them, and that makes more sense. After all, there literally are millions to choose from.
Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).
If you?re targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don?t look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available.
Press releases have been one of the most common ways for a business to inform the public about new products or services, or important information and events related to the company. But with so many online marketing solutions and campaigns requiring your attention, the press release is often overlooked as a viable tool.
Well, 2010 has finally arrived, and with it are new, innovative Website designs that will usher in the brave, new look of tomorrow’s online marketplace. There will be Web design trends that people will love and some they hate, and what is hot at the beginning of the year may be cold by year’s end. Additionally, the trend doesn’t begin and end on January 1st; there is a definite shift in ideas and trends as the year progresses, albeit a subtle one, as new ideas emerge and become more streamlined.
A lot has been said about social marketing via social networking sites such as Twitter, Facebook, Linked:In and others, and many businesses are realizing the online marketing potential of such sites.
At this point in time, MySpace and Facebook have become household names. MySpace is still categorized a website for the younger generation whereby individuals can chat with their friends, meet new people, and share photos and links, while Facebook has emerged as a more sophisticated, streamlined version, utilized by young and old alike.
Whether you?re utilizing your own in-house marketing department or outsourcing to a web marketing company, it is critical that your email marketing campaign is CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) compliant. Not exactly sure what that is, or whether or not your emails meet the criteria set forth by the FTC? It?s in your best interest to find out quickly, before you hit the send button on one more campaign.