AWG Blog: Digital Marketing Insights from Industry Experts

Email Marketing Applications

December 27th, 2009

A growing number of email marketing vendors are rolling out iPhone Apps of their products, despite the relatively small role email marketing messaging currently plays with mobile, at least among retailers.

eCommerce Predictions – Social Media and Mobile Marketing

December 22nd, 2009

There are several new trends emerging in the world of E-Commerce, but perhaps the most prevalent is that of social networking and its effects on the current online market. In previous years, the growing popularity of Cyber Monday was fed by a blast of email marketing messages, which continued throughout the holiday shopping season as online retailers sought to capture larger revenues from consumers.

Internet Coupons: A Strong Email Marketing Trend is Emerging

December 17th, 2009

Internet coupons have been utilized nearly as long as email marketing became commonplace, but statistics have shown a steady rise in their use, especially during the 2009 holiday season. Mailboxes have become inundated with Internet coupons sent from dozens of online retailers both large and small, or maybe even hundreds, depending upon a consumer?s online shopping habits.

Twitter a valuable tool for retailers this holiday season

December 13th, 2009

We’ve already seen major increases in email marketing utilized by online retailers this holiday season, and, to some extent, targeted¬†advertising on social networking sites. But some companies have aggressively seized upon the social networking trend and fully embraced the¬†online marketing capabilities of Twitter. In a blog post entitled “The 12 Tweets of Christmas – When... Read More

Strongmail Survey Reveals 2010 Email Marketing Trends

December 10th, 2009

Another survey, this one conducted by Strongmail during the latter part of November, has concluded that email marketing will be a major contender amongst online marketing solutions in 2010. Quite a few surveys released recently lend further proof to these findings.

Email Marketing & Social Media Marketing Big Winners this Holiday Season

December 6th, 2009

For online retailers and consumers, it's been no big surprise that email marketing has been the online marketing solution of choice this past year, and especially this holiday season. Cost-effective and quick, email marketing was utilized heavily by thousands of online companies, and their efforts gathered momentum in recent months as they vied to increase brand awareness and and capture consumers during the holiday shopping season.

Five Things to Avoid With Web Design

December 5th, 2009

As advances in technology and the Internet have allowed websites to utilize a bevy of creative enhancements, website design developed into an art and a science.

Three Tips for Increasing the Visibility of Your LinkedIn Profile

December 1st, 2009

Linked:In can be used to find jobs, new leads, clients or customers, gain valuable information related to your industry, and more, but of course, in order to achieve any of these goals, ample time must be spent associated with others on the site (it is a SOCIAL media site, after all). Additionally, Linked:In can be very lucrative for those who know how to properly optimize their profile for increased visibility.

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