AWG Blog: Digital Marketing Insights from Industry Experts

Give ‘Em What They Really Want in Your Email Campaigns

April 17th, 2009

Most of us are aware that in order to generate effective email campaigns, they must contain offers that are relevant to our customers. However, innovative teen retailer Karmaloop recently took that knowledge a step further by giving their finicky consumers even greater control over the merchandise offers they get. By allowing their subscribers to select specific product categories and brands they are interested in, Karmaloop's email-generated revenue jumped 318%.

Active Web Group Launches another New Website

March 26th, 2009

Active Web Group has been selected to redesign the website for Light Impressions, the nation?s top archival products supplier. Our goal is to emphasize the fact that when the Library of Congress, the Getty Museum, the Smithsonian or the Metropolitan Museum of Art need to store film or frame photos, artwork or historical documents, Light Impressions is the first call they make.

Looking to Reach Young, Mobile Consumers

March 19th, 2009

If you're targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don't look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available.

Play Piano?

March 13th, 2009

I am pleased to announce the launch of one Active Web Group?s newest client websites: Sherman Clay Pianos-Houston. We redesigned Sherman Clay?s site using edgy design elements, but kept in mind that their website is their online business, 24/7.

Internet Marketing Trends

March 2nd, 2009

With all of the pundits trying to predict the next online trend and telling everyone that they know what to expect or what they think will be coming down the line. In actuality, the prediction business has never been harder to keep up with, whether the newest online trend will be an expansion to mobile platforms, social media marketing or the evolution of new Search Engine Optimization techniques as this post from SEOMoz illustrates.

ABC’s of Web Traffic…Always Be Converting!

January 19th, 2009

Web traffic is a funny thing. People always want more of it. I agree more is usually better. However, few business owners pay attention to the web traffic they already have. Lets say your website gets 500 visitors a month. That is a small amount of web traffic compared to the web world. If your average client pays you $3,000 a month and you convert one visitor each month into a client, then you have a great website. That means you will have gained 12 clients or $36,000 per month at the end of only 12 months. Suppose with the same 500 visitors, your website was better optimized for a call to action or lead generation and you could close just one more account.

Personalize, Personalize, Personalize!

January 15th, 2009

With email being the most common form of communication these days, it?s easy to get overwhelmed with a cluttered inbox and become ?delete-key? happy. If the subject of your email is not compelling, and your recipient doesn?t recognize the sender, they may hit delete before ever hitting open. Recipients are more likely to open an email with a subject line of ?Hi Johnny, we have a great deal waiting for you,? then ?Hi consumer, we have a great deal waiting for you.? It?s just common sense!

Three Steps to Better Email Marketing

February 23rd, 2008

A lot has been said about the subject of email marketing, and numerous tips, tricks and techniques have been discoursed throughout the Internet on blogs, forums, and by web marketing companies. But more often than not, the subject matter focuses on the content of the email, and fails to address a critical factor that may render your entire email marketing campaign ineffective, no matter how outstanding the content of your emails might be.

Importance of SEO

February 22nd, 2008

So by now you've heard all about Search Engine Optimization (SEO) and how it's supposed to be the greatest online marketing strategy used to drive traffic to your corporate website. Just place a few keywords in the text on your website and your bound to show up in the top results of a search engine, right?

Yahoo Adopts Spamhaus Blacklists?What Does this Mean to You?

January 8th, 2008

This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending on the practices used by your email service provider (ESP) along with your current email marketing guidelines, it can mean the difference between showing up in your recipients? email boxes and being blacklisted.

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