Social media is no longer an up-and-coming way to connect with current customers and curate communications with future customers; it?s an established and crucial facet of Internet Marketing. The effects of social media are unknown to most business owners, partially due to the fact that it?s difficult to determine its true monetary value. Measuring social media followers in a fiscal capacity is tough to do, but thankfully, the nature of the beast is that the bottom line isn?t always the bottom line.
Once there was a self-explanatory TV show called ?Bowling for Dollars.? If your goals for your website?s optimization campaign run along the same lines -- increased conversions and a higher ROI -- then you?ll need to consider how every aspect of your website can be used to attract qualified site visitors. Video optimization is a fairly new option so use it not only to get a jump on your competition, but also if you are a small company or even a startup to appear to have an even larger web presence.
Google+, the competitor to Facebook and relatively new arm of the mighty Google empire, had a slow start but grew to around 500 million members by the end of 2012. Heck, even Mark Zuckerberg has a Google+ account. If you?re putting all your business social marketing resources into Facebook but are ignoring Google+, it?s time... Read More
Putting together a PPC (Pay-Per-Click) campaign on Facebook seems easy; just build your Facebook page, connect with your audience by creating targeted ads based on location, demographics and interests and engage your audience with updates, anecdotes, news and more, promoting posts with ads to increase exposure.
Social media marketing is all about gaining website traffic, exposure or sales through the use of social media outlets such as Facebook and Twitter. These campaigns often focus on creating content that encourages readers to spread the word, make a purchase or just produce a greater sense of brand-identification within the reader?s mind. Let?s take a look at some tools for a successful campaign.
That antiquated expression from the 1980s ?Business Social? came to mean cultivating a prospect/client by building a sound working relationship. Future contracts and revenue were the mutually understood goals. It is much the same for businesses who have heard that Social Media outlets can work in tandem with their Search Engine Optimization/Marketing (SEO, SEM) to increase their ROI.
Over the last couple of months Google has made it clear that content marketing is going to be the best way for web marketers to rank high and keep their rankings in the search engines. Content marketing allows bloggers and website owners to not only express their ideas, but to promote products and services. If your company uses a blogging platform, content marketing is going to be your key to outranking competitors.
Social bookmarking is one of the easiest ways to get your content read by a lot of people online. If you are looking for a simple way to drive traffic to your blog or website organically, social bookmarking can help you immensely. While social bookmarking is not a new way of directing traffic to your website, it is still pretty relevant in 2012.
Although Google+ is nowhere nearly as strong as Linkedin or Facebook when it comes to social media, it is growing. There are a lot of ways that you can bring traffic to your website through more popular social media networks, but website owners and marketers should not just brush Google+ aside. In a recent post from Google, the social media network has reportedly reached 100 million users.
Morgan Stanley, Goldman Sachs and Facebook founder Mark Zuckerberg (along with their respective insiders) are among the few guaranteed winners from the recent Facebook IPO. Regardless of the path this stock eventually takes, they will all come away as winners, financially that is. As far as their reputation goes though?I suspect we will be seeing a lot of back peddling in the weeks and months to come.