Social Media is always changing, so how can you stay on top of its trends? Keeping up within ever-changing online landscapes require the development of continuous learning and adaptation skills. Even the most experienced Social Media experts need to refine their skill set. They continue to update their strategies, to learn and practice new techniques,... Read More
Social Media Marketing
Tips for Creating Effective Social Media Ads
April 6th, 2017
It?s important for businesses to promote themselves, whether through brand awareness, sales, content marketing or other effective methods. While many companies understand that it?s important to advertise, they might not understand what this strategy fully entails, and possibly miss performing important steps in the process toward achieving their goals. Currently, many companies are utilizing social... Read More
How to Get Free Press for Your Small Business
March 23rd, 2017
Running a small business can be difficult and while publicity might be the last thing you?re thinking about, it?s vital to your brand?s success. Even if your business does not have a substantial advertising budget, you can further your brand for free by incorporating the following PR strategies into your Marketing efforts. Oh, and best... Read More
Facebook Advertising Update
February 15th, 2017
Soon, brands will have another powerful social media tool to increase awareness, their customer base, as well as its loyalty. Facebook is gradually releasing Page Engagement Custom Audiences (PECA) ? which will allow brands to more fully utilize post engagement to increase key performance indicators. When the PECA rollout is complete, brands will be able... Read More
The Importance of Responding Promptly on Social Media
January 16th, 2017
Those who manage or are considering implementing a social media campaign need to consider the advantages to responding promptly on social media. It?s detrimental not to respond quickly and accurately to queries and requests, as social media has become a standard for branding. Any business that doesn?t excel at providing this simple customer service deliverable,... Read More
5 Steps to Enhance Your B2B Branding
December 2nd, 2016
Enhancing your brand can be one of the most profitable long-term decisions a business can make. Effective branding leads to cohesive messaging, which communicates more to your audience than just your name. A well-executed identity strategy can create the opportunity for long-term profits. It?s what sets your brand apart, ensuring more business and greater ROI.... Read More
3 Free PR Strategies to Make Any Campaign Better
October 7th, 2016
Any digital campaign can benefit from some good PR ? and who can argue with free? Getting the most for your digital marketing efforts is vital, and these three tips will help improve any digital campaign on any budget. Guest Blogging Aside from its value in exposure, guest blogging is also very helpful for Custom... Read More
Instagram Introduces ‘Stories’
September 13th, 2016
There has been a lot of buzz in reaction to Instagram?s new ?Stories? feature. Similar to Snapchat, Instagram Stories allows users to upload images throughout the day to their story feed, which followers of that user can then view. The story images delete themselves after 24 hours to make room for a new story on... Read More
Facebook?s New Algorithm
July 8th, 2016
Facebook recently announced their plans to change their algorithm, which would favor friends and family over fan pages and publishers. Facebook said ?We?ve heard from our community that people are still worried about missing important updates from the friends they care about…? implying their new focus to fill news feeds with content from friends and... Read More
Was Instagram’s Re-brand a Good Move?
May 18th, 2016
Instagram’s new logo design is creating quite the buzz around the social media community, with comments ranging from support to scrutiny. As with most social media changes, everyone has something to say about it, but the real question is, how much does a logo really tell about a brand? Of course, the general reaction is... Read More
