Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).
A lot has been said about social marketing via social networking sites such as Twitter, Facebook, Linked:In and others, and many businesses are realizing the online marketing potential of such sites.
At this point in time, MySpace and Facebook have become household names. MySpace is still categorized a website for the younger generation whereby individuals can chat with their friends, meet new people, and share photos and links, while Facebook has emerged as a more sophisticated, streamlined version, utilized by young and old alike.
There are several new trends emerging in the world of E-Commerce, but perhaps the most prevalent is that of social networking and its effects on the current online market. In previous years, the growing popularity of Cyber Monday was fed by a blast of email marketing messages, which continued throughout the holiday shopping season as online retailers sought to capture larger revenues from consumers.
We’ve already seen major increases in email marketing utilized by online retailers this holiday season, and, to some extent, targeted advertising on social networking sites. But some companies have aggressively seized upon the social networking trend and fully embraced the online marketing capabilities of Twitter. In a blog post entitled “The 12 Tweets of Christmas – When... Read More
Linked:In can be used to find jobs, new leads, clients or customers, gain valuable information related to your industry, and more, but of course, in order to achieve any of these goals, ample time must be spent associated with others on the site (it is a SOCIAL media site, after all). Additionally, Linked:In can be very lucrative for those who know how to properly optimize their profile for increased visibility.
Although Facebook remains one of the most blocked sites from within an office, many companies have taken the initiative and created a Facebook page in order to expand their web presence. A Facebook page also allows a company to quickly post important information, links and videos, further increasing brand recognition and alerting followers of new events.
Nearly every day, I receive multiple tweets touting the next new brilliant piece of Twitter-relayed software, Twitter apps, add-ons, Twitter website directories, etc.
An increasing number of sources tend to be in agreement: more people appear to be choosing Twitter as a news source over viewing traditional media outlets. While actual statistics may be hard to measure accurately, consider a few comparisons. CNN regularly has approximately 1.1 million viewers (this number increases during major events of importance, such... Read More
With all of the pundits trying to predict the next online trend and telling everyone that they know what to expect or what they think will be coming down the line. In actuality, the prediction business has never been harder to keep up with, whether the newest online trend will be an expansion to mobile platforms, social media marketing or the evolution of new Search Engine Optimization techniques as this post from SEOMoz illustrates.