Internet coupons have been utilized nearly as long as email marketing became commonplace, but statistics have shown a steady rise in their use, especially during the 2009 holiday season. Mailboxes have become inundated with Internet coupons sent from dozens of online retailers both large and small, or maybe even hundreds, depending upon a consumer?s online shopping habits. Read More »
About David Marinaccio
Dave Marinaccio is a senior level Email Marketing Manager. He has a background with over 19 years in marketing and design and more than 11 years experience with B2B and B2C email marketing. Dave is an expert in maximizing ROI, increasing engagement and driving sales with email.
Five Ways to Make Your Company’s Email Stand Out
December 13th, 2009
Break free from the standard weekly email you?ve been sending, and offer something unique. Here are five suggestions that might help start the brainstorming process: Read More »
Strongmail Survey Reveals 2010 Email Marketing Trends
December 10th, 2009
Another survey, this one conducted by Strongmail during the latter part of November, has concluded that email marketing will be a major contender amongst online marketing solutions in 2010. Quite a few surveys released recently lend further proof to these findings. Read More »
Email Marketing & Social Media Marketing Big Winners this Holiday Season
December 6th, 2009
For online retailers and consumers, it's been no big surprise that email marketing has been the online marketing solution of choice this past year, and especially this holiday season. Cost-effective and quick, email marketing was utilized heavily by thousands of online companies, and their efforts gathered momentum in recent months as they vied to increase brand awareness and and capture consumers during the holiday shopping season. Read More »
Email Marketing: Critical Factors and New Trends. How Well Do You Know Them?
November 26th, 2009
Recent years have shown a significant increase in the use of email marketing campaigns by both major corporations and small businesses. Read More »
How to Beat This Economy And Your Competition – Tip Three
October 28th, 2009
E-Commerce isn?t actually new, but many companies still haven?t even taken that crucial step toward establishing a strong online presence, much less integrating E-Commerce into their corporate website. Additionally, terms such as Web 2.0, SEO and Social Media are still foreign concepts to many that simply don?t take the time to understand them. But they are all vitally essential to continued success in today?s competitive marketplace. For more information on these and other online marketing solutions, visit Active Web Group, Long Island?s leading online marketing agency. Read More »
Have you been Blacklisted?
May 29th, 2009
This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending on the practices used by your email service provider (ESP) along with your current email marketing guidelines, it can mean the difference between showing up in your recipients' email boxes and being blacklisted. Read More »
Give ‘Em What They Really Want in Your Email Campaigns
April 17th, 2009
Most of us are aware that in order to generate effective email campaigns, they must contain offers that are relevant to our customers. However, innovative teen retailer Karmaloop recently took that knowledge a step further by giving their finicky consumers even greater control over the merchandise offers they get. By allowing their subscribers to select specific product categories and brands they are interested in, Karmaloop's email-generated revenue jumped 318%. Read More »
Personalize, Personalize, Personalize!
January 15th, 2009
With email being the most common form of communication these days, it?s easy to get overwhelmed with a cluttered inbox and become ?delete-key? happy. If the subject of your email is not compelling, and your recipient doesn?t recognize the sender, they may hit delete before ever hitting open. Recipients are more likely to open an email with a subject line of ?Hi Johnny, we have a great deal waiting for you,? then ?Hi consumer, we have a great deal waiting for you.? It?s just common sense! Read More »
