About David Marinaccio

Dave Marinaccio is a senior level Email Marketing Manager. He has a background with over 19 years in marketing and design and more than 11 years experience with B2B and B2C email marketing. Dave is an expert in maximizing ROI, increasing engagement and driving sales with email.

3 Ways to Improve Your Email Marketing Performance

Technology is constantly changing and email is not different. Modern email options are useful for deployment. They include a greater use of targeting and segmentation, better address acquisition and improved message design. Email marketing managers, chief marketing officers and heads of digital marketing should stay up to date on email options and discuss them with management. Newer options also have updated integration of email and web analytics as well as CRM and subscriber-centric perspectives. Subscriber-centric perspectives are now able to include relevant content and more transparent processes for subscribing and unsubscribing.

5 Ways to Break Free From Standard Email Marketing and Stand Out from the Rest

Break free from the standard weekly email you’ve been sending, and offer something unique. Here are five suggestions that might help start the brainstorming process: Promote Online Shopping Security – If your email is product heavy, create an email promoting your “secure shopping carts” or “a safe online customer purchasing experience” and how customer security […]

Email Marketing Solutions

Clumsy email marketing could be damaging your sales and brand more than it actually helps. To avoid making common email marketing mistakes, examine the following 5 reasons why your email marketing might isn’t working.

Email Marketing Ideas and Suggestions

Active Web Group, Long Island’s premier online marketing solutions company, has posted a new series of email marketing articles on their website.

Email Marketing Applications

A growing number of email marketing vendors are rolling out iPhone Apps of their products, despite the relatively small role email marketing messaging currently plays with mobile, at least among retailers.

Internet Coupons: A Strong Email Marketing Trend is Emerging

Internet coupons have been utilized nearly as long as email marketing became commonplace, but statistics have shown a steady rise in their use, especially during the 2009 holiday season. Mailboxes have become inundated with Internet coupons sent from dozens of online retailers both large and small, or maybe even hundreds, depending upon a consumer’s online shopping habits.

Strongmail Survey Reveals 2010 Email Marketing Trends

Another survey, this one conducted by Strongmail during the latter part of November, has concluded that email marketing will be a major contender amongst online marketing solutions in 2010. Quite a few surveys released recently lend further proof to these findings.

Email Marketing & Social Media Marketing Big Winners this Holiday Season

For online retailers and consumers, it's been no big surprise that email marketing has been the online marketing solution of choice this past year, and especially this holiday season. Cost-effective and quick, email marketing was utilized heavily by thousands of online companies, and their efforts gathered momentum in recent months as they vied to increase brand awareness and and capture consumers during the holiday shopping season.

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