About David Marinaccio

Dave Marinaccio is a senior level Email Marketing Manager. He has a background with over 19 years in marketing and design and more than 11 years experience with B2B and B2C email marketing. Dave is an expert in maximizing ROI, increasing engagement and driving sales with email.

Value of Small Business Marketing

Marketing should never be looked at as an expense. Over time, if marketing is costing your company money, then you need to rework your strategy. Marketing, by definition, is the action or business of promoting and selling products or services. This definition is not ambiguous. So often, small business owners seem to not fully understand the value of marketing. The vast majority of big businesses get it and in many cases, good marketing strategy is part of what made them big in the first place.

Web Design Trends 2012

Though it is impossible to predict the future, successful website design demands keeping up with the latest web design trends. As 2011 came to a close the expert creative staff here at Active Web Group took some time to reflect on the artistic ideas that came to life over the past year. New technologies and changes to the way people are viewing websites opens the door for new opportunities in 2012.

Active Web Group Provides eCommerce Strategies That Work

All the leading websites for E-Commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful E-Commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases.

Best Email Designs

Creativity is the most obvious of the three, but possibly the hardest to implement. Each email campaign needs to throw away the old palette and start with fresh, new paint and colors.

Email Marketing in 2011

Email marketing will need to combine with elements of social media in this new year. The Facebook email platform will make the merger of social media and email marketing easier this year. Email vendors are also offering social tools and ISPs are making inboxes more social. However, there are ways that marketers can effectively blend the different platforms.

How to Focus Your Email Marketing on the Customer

Most customers actually prefer receiving information via email than they do from more traditional channels, according to a study conducted in 2009. This knowledge should spur everyone on to create an effective email-marketing plan that gives customers what they want. If you find this intimidating, hire someone to guide you through the process.

Web Design Trends 2011

Successful website design demands keeping up with current web design trends. Implementing the latest styles and techniques will increase marketability and allow businesses to remain competitive. As business continues to pick up in 2011, take a few moments to consider what will become popular this year.

6 Ways to Generate More Leads With Email Marketing

Begin by establishing and clearly communicating goals to everyone involved. This includes any responsible third parties. Once the goals are determined, build a strategy around that goal. For example, when the goal involves email marketing, concentrate on easy ways to collect emails.

Holiday Email Marketing Tips

The first step to a successful email marketing campaign is compiling an effective mailing list. Spamming random people will not win customers or sales. Email lists should be created with emails that customers provide.

The Power to Increase Sales with Email Marketing

Those companies who do not engage in email marketing are doing themselves a great disservice. Below are five benefits of email marketing that can increase sales and instill greater brand recognition in your customers.

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