About David Marinaccio

Top 4 Web Design Trends for 2013

January 24th, 2013

Welcome to the latest installment of Web Design Trends! At the time of writing this (early 2013), Google Chrome is the only commonly used browser that supports the vast majority of new HTML5 features. If you are not viewing this page in Chrome, I highly suggest that you download it so you can fully experience all of the features I will be describing in this article. Alternately, you can use this link to run Github?s HTML5 test to check your browser?s compatibility. Read More »

Oops! I Killed My Email Marketing

July 25th, 2012

So often I am asked why email marketing campaigns are not well received. The content of an individual email can produce a short term drop, but a poor overall strategy contributes more heavily to slumping statistics. Four mistakes are quite serious (and often quite common) and, if not addressed, can lead to the death of your email marketing campaigns. Read More »

Increase Sales with Email Marketing

June 21st, 2012

Before jumping right into email marketing and trying to sell to your email list you should know some tried and true tenets that work for the vast majority of marketers. By following some simple rules you can ensure the biggest return on your email marketing investment. I call these tenets my golden three and they are Trust, Surprise and Listen. Read More »

Adaptive Web Design

May 22nd, 2012

Responsive website design (also sometimes called adaptive web design) refers to websites created within a flexible grid. The reason for designing a website in this way is so that no matter what resolution, window size or device someone is using to view it, it should appear and function properly for them. If done correctly, using Cascading Style Sheets 3 (CSS3) Media Queries and HTML5, the site design should reorient and resize itself to fit a browser or device automatically. Read More »

Types of Companies that Benefit Most from Email Marketing

April 18th, 2012

Email marketing can benefit all sizes and types of companies. But, like all types of marketing, certain types of businesses have a real advantage when email marketing as compared to others. Your email marketing strategy still plays the biggest role in how well your email marketing performs, but certain types of companies do have an inherent advantage. Read More »

Value of Small Business Marketing

March 14th, 2012

Marketing should never be looked at as an expense. Over time, if marketing is costing your company money, then you need to rework your strategy. Marketing, by definition, is the action or business of promoting and selling products or services. This definition is not ambiguous. So often, small business owners seem to not fully understand the value of marketing. The vast majority of big businesses get it and in many cases, good marketing strategy is part of what made them big in the first place. Read More »

Web Design Trends 2012

January 23rd, 2012

Though it is impossible to predict the future, successful website design demands keeping up with the latest web design trends. As 2011 came to a close the expert creative staff here at Active Web Group took some time to reflect on the artistic ideas that came to life over the past year. New technologies and changes to the way people are viewing websites opens the door for new opportunities in 2012. Read More »

Active Web Group Provides eCommerce Strategies That Work

September 15th, 2011

All the leading websites for E-Commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful E-Commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases. Read More »

Best Email Designs

June 29th, 2011

Creativity is the most obvious of the three, but possibly the hardest to implement. Each email campaign needs to throw away the old palette and start with fresh, new paint and colors. Read More »

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