HOW YOUTUBE VIDEO MARKETING WILL WORK FOR YOUR BUSINESS
To many, social media marketing strategies begin and end with a few Facebook posts and Twitter updates, but in reality, it’s only the beginning. There are other areas of untapped marketing potential and currently one of the most effective is YouTube video. A recent survey by a leading social media group found that 5x more viewers will look at YouTube video links on Facebook and Instagram than accessing their static content. Its initial setup is more time-consuming for sure, but you can bet that it pays off big time and has the potential to create fans, shares, website traffic, better brand recognition, and more lasting impressions. A YouTube channel can be a serious boon to businesses that are striving to make their mark in the online arena. But only if you have an effective, measurable YouTube marketing strategy. Here are some of the ways that YouTube can be harnessed to make your online business more profitable:
YOUTUBE ENGAGES YOUR AUDIENCE
Now you can show (and not just tell) your target audience why your products or services are the best. Are you a BBQ restaurant? Show hungry ‘cue lovers how to make your sauce (sans secret ingredients, of course) with a brief cooking demonstration. Are you a pest control company? Show your audience one of the cool and effective tools you use and provide an overview of how it works to clear out the nastiest of household pests.
YOUTUBE VIDEOS ARE EASILY SHAREABLE
It couldn’t be easier to share your YouTube videos; just copy and paste the link (tinyurl.com is a great tool for making a long link short and easily manageable) or click the ‘Embed’ button to embed your video right onto your Facebook wall or homepage.
YOUTUBE VIDEOS PROJECT A POSITIVE LIGHT ON YOUR BUSINESS
With YouTube, you can’t help but tell a story and put a friendly, personal touch to your business offerings. Don’t sell at your customers – speak to them. Now you have sights and sounds at your disposal to convey the best attributes of the individuals who make your business run.
YOUTUBE CAN LINK BACK TO YOUR SITE
Turn your YouTube views into website traffic by making a clickable link available in the video description box or even on the video itself. Just make sure to monitor its effectiveness in drawing website visitors in order to determine how much time to spend on your YouTube marketing efforts.
Here’s another reason to get on board with YouTube to further your brand- more and more of your competitors are using this medium than ever before. Over the past two years, the field has grown from 63% of surveyed brands to almost 90%!
Like those numbers? Here’s more food for thought- According to Cisco, this year it is estimated that 75% of mobile traffic -regardless of age or demographic- will be video. No time like the present to get on board or be left behind! Contact Active Web Group’s Digital Marketing leaders today and tap into a wealth of knowledge and experience for your next successful Social Media campaign. Call today to schedule a confidential discussion: (800) 978-3417. Together we’ll draft a successful YouTube marketing strategy to further your brand and increase your ROI!