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About Frank Corrao

Acting as our Senior Digital Strategist & Marketing Manager, Frank brings to the table years of cross discipline experience. Having started out 15 years ago shaping the voice and visual vanguard for clients in a host of industries; Frank’s drive to learn and grow has propelled him on a path of expertise in strategy, digital marketing, design and branding. when he is not here at Active Web Group he enjoys a good beer and some hang time with his Golden Retriever best friend Rockett.

LinkedIn Marketing: Strategies and Best Practices

LinkedIn is no longer just a place to host your digital resume – it has become one of the most powerful platforms for business-to-business (B2B) marketing. With over 1 billion members, including decision-makers across virtually every industry, it’s a platform uniquely positioned to drive real value for B2B brands through targeted digital engagement. If your […]

Cutting Through the Noise: Content Development in the Age of AI

As AI tools continue to churn out massive amounts of content, businesses face a growing challenge: how to ensure their voice is heard above the noise. While AI-generated content can be useful for scale, it often lacks the originality and authenticity that engages real audiences. At Active Web Group, we specialize in content development strategies […]

Benefits of Custom Web Development for Your Business

In an era where the majority of B2B and B2C business is conducted online, your website becomes more than just a business card or touchpoint; it’s the core of your brand experience, lead generation strategy, and customer engagement funnel. With so much riding on its performance, design, and scalability, settling for a one-size-fits-all solution can […]

Strategies to Increase Conversions Along the Buyer’s Journey

Getting people to visit your website is only half the battle – converting them into paying customers is where the real work begins. That’s why it’s essential to understand and support your audience through each stage of the customer buying journey. We work with businesses every day to improve digital strategies that drive better results. […]

How to Reach Customers Through Social Media in the Age of AI

The way we use social media is changing – and fast. As artificial intelligence becomes more integrated into platforms like Facebook, Instagram, LinkedIn, and TikTok, businesses need to rethink how they connect with their audience. Traditional strategies are no longer enough. To keep up (and stand out), brands have to embrace new tools and smarter […]

5 Smart Tips to Optimize B2B PPC Advertising on a Limited Budget

When it comes to B2B PPC advertising, working with a tight budget is often the norm rather than the exception. Yet, even with limited resources, it’s possible to generate high-quality leads and drive strong ROI, if you focus your efforts strategically. At Active Web Group, we help B2B companies create cost-effective PPC campaigns that deliver […]

How to Dominate Short-Form Social Media Videos: A Guide to Social Video Marketing Success

Social media videos are a driving force in modern digital marketing. Among the various video formats, short-form videos have emerged as the most popular – and effective. Platforms like TikTok, Facebook, Instagram Reels, and YouTube Shorts have made short, bite-sized videos the go-to content for users worldwide. At Active Web Group, we know how important […]

How to Analyze the Causes of Organic Traffic Declines

If you’re running a website and investing in organic search engine optimization (SEO), then you know that a sudden drop in organic search traffic can be frustrating and alarming. Organic traffic is often one of the main drivers of conversions and revenue, so a decline can directly impact your bottom line. Understanding what’s behind this […]

Tips on Maximizing Your Google Ads Remarketing Campaigns

Google Ads remarketing is an incredibly powerful tool for businesses looking to re-engage potential customers who have already interacted with their website or app. By reminding users of your products or services as they browse the web, you can increase brand awareness and, ultimately, conversions. However, it’s not enough to simply launch a remarketing campaign […]

The Value of AI in Digital Marketing: How Artificial Intelligence is Revolutionizing the Industry

One of the most transformative advancements in digital marketing is the introduction of artificial intelligence. With its ability to analyze data, automate processes, and personalize experiences, AI is reshaping how brands interact with their audiences. In this article, we’ll explore the value of utilizing various AI tools in digital marketing, proving why AI is more […]

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Recent Articles

  • LinkedIn Marketing: Strategies and Best Practices
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  • How to Reach Customers Through Social Media in the Age of AI

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