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Acting as our Senior Digital Strategist & Marketing Manager, Frank brings to the table years of cross discipline experience. Having started out 15 years ago shaping the voice and visual vanguard for clients in a host of industries; Frank’s drive to learn and grow has propelled him on a path of expertise in strategy, digital marketing, design and branding. when he is not here at Active Web Group he enjoys a good beer and some hang time with his Golden Retriever best friend Rockett.
Artificial intelligence has made it easier and faster for businesses to create content. But more content does not necessarily mean more business value. According to Content Marketing Institute’s 2026 B2B research, 89% of marketers using AI employ it for written content creation, and 87% report improved productivity. Yet only 39% say AI has improved content […]
The arrival of advertising in ChatGPT presents businesses with a new opportunity, and a new budget allocation question. Should some of the money currently going to Google and other paid search campaigns be redirected toward ChatGPT Ads? Not automatically. People use traditional search engines and ChatGPT differently. A Google user may enter a short phrase […]
When a potential customer asks ChatGPT, Google, or another AI-powered search tool for a recommendation, does your business show up? Consumers and business buyers increasingly use AI to compare companies, research products and services, identify providers, and make purchasing decisions. That makes AI search visibility a business issue, not simply another marketing metric. Interest is […]
For years, advertisers approached Facebook and Instagram campaigns by continually refining audiences, building lookalikes, layering interests, segmenting demographics, and creating numerous ad sets. As Meta’s advertising technology has become increasingly AI-driven, however, much of that audience-matching work is now handled by machine learning. That changes where marketers can make the greatest difference. Today, an effective […]
For decades, digital visibility was largely measured by rankings, traffic, and conversions. Where does your company rank? How many people click through? How many become customers? AI is changing that equation. Today, a prospective customer can ask an AI platform to compare providers, recommend products, identify the best solution for a particular need, or explain […]
For many business owners, executives, and corporate decision makers, Pay Per Click (PPC) advertising represents a significant investment designed to accomplish one primary objective: generate measurable business growth. The question stakeholders ultimately want answered is not simply, “How many people clicked our ads?” The real question is: “Is our PPC investment producing profitable results?” While […]
Artificial intelligence is transforming the way businesses are discovered online. For years, digital marketing centered on earning higher rankings in search engines through traditional SEO. Today, prospective customers are increasingly asking AI platforms like ChatGPT, Gemini, and Claude for recommendations, explanations, and expert opinions instead of scrolling through pages of search results. The new customer […]
Artificial intelligence is transforming nearly every aspect of digital marketing, but few technologies deliver measurable business results as quickly as AI-assisted email marketing. Companies that successfully combine AI with a well-planned email strategy are seeing stronger customer engagement, higher conversion rates, and increased revenue, all while saving valuable time. That said, the businesses seeing the […]
Search has entered a new era. While traditional SEO remains essential, today’s customers increasingly find information through AI Search experiences rather than scrolling through pages of search results. AI-generated summaries, answer boxes, and conversational platforms are changing how people discover brands, products, and services. For businesses, this represents both a challenge and an opportunity. As […]
For years, digital marketers chased one prize above all else: the top position in search. But the rise of AI-powered search experiences is rewriting the rules, and businesses that cling to yesterday’s metrics risk missing tomorrow’s customers. At Active Web Group, we’ve spent more than two decades helping brands adapt to every seismic shift in […]
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