Once there was a self-explanatory TV show called ?Bowling for Dollars.? If your goals for your website?s optimization campaign run along the same lines -- increased conversions and a higher ROI -- then you?ll need to consider how every aspect of your website can be used to attract qualified site visitors. Video optimization is a fairly new option so use it not only to get a jump on your competition, but also if you are a small company or even a startup to appear to have an even larger web presence.
Using lists is a great way to engage your audience in a fun, easy fashion that doesn?t take a lot of their time or yours. Check out some of our great reasons for using succinct lists for your connection with repeat customers and casual readers alike. Lists Are Easy To Read Getting your audience to... Read More
The goal of most every sound Search Engine Optimization campaign is to attract more quality traffic to their website. In business it is truly a numbers game so attracting only visitors who are actively seeking what you provide ensures the greater likelihood these ?window shoppers? will convert to customers. So what truly attracts a potential buyer to your site? The possibility of your site delivering a quality customer experience. Okay?what is that and how is it measured?
Local Search Engine Optimization (SEO) is a great way to put a geographical focus on your target audience?s online search results. This will help bolster your online visibility for brand new customers as well as cultivate a loyal, repeat customer base. Local SEO does the heavy lifting, increasing your business?s exposure and netting you a better return on investment than ad campaigns or other expensive marketing initiatives.
Last month Matt Cutts answered a lot of questions concerning upcoming Google updates at the SES San Francisco. Last year?s Penguin and Panda updates rocked the world of Internet Marketing, kicking some websites off of long standing rankings. During the interview, Cutts explained that the next Penguin update could be ?jarring and jolting? for SEO.
When the gurus of SEO at Google speak, everyone takes notice. Then we try to figure out if the latest SEO trend will serve our clients well. We do not just ?get on board.? So hereabouts we are cautiously optimistic about infographics as SEO?s ?Next Big Thing? (that is since the last big thing). Operating... Read More
Back in high school when we waded through Brave New World and 1984 did we ever think our lives would be offered instant worldwide access via the Internet? And once it was made available we certainly became comfortable quickly with shopping and conversing online anywhere and at anytime. The only limitation had been the location of one?s desktop or laptop. ?Not no more!
Over the last couple of months Google has made it clear that content marketing is going to be the best way for web marketers to rank high and keep their rankings in the search engines. Content marketing allows bloggers and website owners to not only express their ideas, but to promote products and services. If your company uses a blogging platform, content marketing is going to be your key to outranking competitors.
People are ever hopeful. We order ?Get Rich Quick? schemes from infomercials and buy ?Powerball? lotto tickets when the payout is in the multimillions. We dream of overnight success even though we know better. We also like games. Playing to win is exhilarating, but developing a winning strategy is essential. However, the ways we entertain... Read More
Creating an effective marketing strategy with the help of SEO marketing can be quite challenging at times. Web Directories have been a popular avenue when it comes to building your site and making it noticeable. While it has been around for quite some time, it still possesses the same punch and therefore is a great resource. Web Directories are a great way to build site relationships.