E-mail Marketing: Critical Factors and New Trends
Recent years have shown a significant increase in the use of email marketing campaigns by both major corporations and small businesses
Recent years have shown a significant increase in the use of email marketing campaigns by both major corporations and small businesses
New Century Direct (NCD*), a manufacturer and direct marketer of archival quality storage products and printed merchandising products, through its strategic partnership with Active Web Group, converts five websites to New Century Direct’s new ‘superengine’ web technology.
Email marketing is cost-efficient, effective, quick, and easy. Create email lists based on specific target markets and launch a campaign based on those particular markets. Have that newsletter yet? Email it. Wrote a press release about a new product, or an important industry event? Email it. People spend a good portion of their day reading email, and if your emails are creative, informative, and engaging, you can reach thousands in an instant. For more information about the benefits of email marketing, visit Active Web Group.
You might offer a great product or service, but couple that with valuable information, and you’ve got a winning combination that keeps customers coming back consistently. Offer a newsletter on at least a monthly basis, create press releases, and start a blog and keep it regularly updated with industry-related news and information. Many businesses tend to underestimate the high value of a regularly updated blog or periodic newsletter. These simple company expansions are a great way to reign in new customers and keep the existing ones.
E-Commerce isn’t actually new, but many companies still haven’t even taken that crucial step toward establishing a strong online presence, much less integrating E-Commerce into their corporate website. Additionally, terms such as Web 2.0, SEO and Social Media are still foreign concepts to many that simply don’t take the time to understand them. But they are all vitally essential to continued success in today’s competitive marketplace. For more information on these and other online marketing solutions, visit Active Web Group, Long Island’s leading online marketing agency.
These days, it is difficult to offer a product or service that is 100% unique, but if you can attribute at least one particular aspect to a product or service you offer that the competition doesn’t, then you have a critical edge. Make sure your customers know how your product or service can benefit them, and what makes it better than what is being offered by the competition.
It’s no secret that customers will always prove to be a company’s biggest asset. Yet many businesses have either forgotten this key principle or willingly choose to ignore it. This is the first step on the road to failure. Treat your customers with respect, honor their requests when feasible and practical, and go the extra mile to let them know how valuable they are. Most customers remain loyal to the company that provides quality customer service, not discount pricing.
The rising popularity of wireless mobile devices such as the iPhone and similar products that feature full web-browsing capabilities has enabled companies to expand into mobile marketing. New and creative options for reaching new consumers and clients through mobile marketing are being integrated into marketing budgets. But before a mobile marketing campaign can be initiated, companies should take steps to ensure that their website will be displayed properly on mobile devices.
If your company offers a tangible product(s), and you have a website, then it's likely you've already entered the exciting, lucrative world of E-Commerce. Perhaps your sales are sufficient enough that you think you might not need to make any improvements. Maybe you think it isn't worth the time or the effort. But what if even just one simple improvement can increase monthly sales by $1,000? Maybe $10,000? Perhaps even $100,000. Is it worth it then?
A company may choose to redesign its website for any number of reasons, the most common of which is to update an outdated look. A new look, along with better user functionality, can go a long way towards enhancing a company’s image.
Contact us here! We'll get back to you within one business day. Ready to talk now? Call (800) 978-3417
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
Your information is safe. Active Web Group respects your privacy and never sells, rents or shares contact information.