As part of our blog series ?how to build a brand from scratch?, we discuss how to choose the correct colors for your brand and why it?s so important. Do not take this step of the process lightly, as color association can be a key factor in future prospects? decision making process. It can also... Read More Read More »
About Jessica Moreno
Jessica is the Social Media Manager & Digital Marketing Manager here at Active Web Group. She has received her Bachelor's degree in Art, English and Special Education, and her Master’s degree in Fine Arts and Clinical Art Therapy from C.W. Post, Long Island University. She utilizes her diverse background and previous work experience to develop and implement unique strategies to keep clients’ brands fresh and moving in the right direction.
How to Create Your Brand’s Tone of Voice
May 23rd, 2017
This is the second of our 6-part series that details how to build your brand from scratch. If you?re new to this series, you might want to catch up on our previous blog, or feel free to move on to our next installment if you?re already caught up! We?re sure you?ve heard the phrase ?your... Read More Read More »
How to Stay Current with Social Media Trends
May 17th, 2017
Social Media is always changing, so how can you stay on top of its trends? Keeping up within ever-changing online landscapes require the development of continuous learning and adaptation skills. Even the most experienced Social Media experts need to refine their skill set. They continue to update their strategies, to learn and practice new techniques,... Read More Read More »
Tips for Creating Effective Social Media Ads
April 6th, 2017
It?s important for businesses to promote themselves, whether through brand awareness, sales, content marketing or other effective methods. While many companies understand that it?s important to advertise, they might not understand what this strategy fully entails, and possibly miss performing important steps in the process toward achieving their goals. Currently, many companies are utilizing social... Read More Read More »
How to Get Free Press for Your Small Business
March 23rd, 2017
Running a small business can be difficult and while publicity might be the last thing you?re thinking about, it?s vital to your brand?s success. Even if your business does not have a substantial advertising budget, you can further your brand for free by incorporating the following PR strategies into your Marketing efforts. Oh, and best... Read More Read More »
Facebook Advertising Update
February 15th, 2017
Soon, brands will have another powerful social media tool to increase awareness, their customer base, as well as its loyalty. Facebook is gradually releasing Page Engagement Custom Audiences (PECA) ? which will allow brands to more fully utilize post engagement to increase key performance indicators. When the PECA rollout is complete, brands will be able... Read More Read More »
The Importance of Responding Promptly on Social Media
January 16th, 2017
Those who manage or are considering implementing a social media campaign need to consider the advantages to responding promptly on social media. It?s detrimental not to respond quickly and accurately to queries and requests, as social media has become a standard for branding. Any business that doesn?t excel at providing this simple customer service deliverable,... Read More Read More »
What we can Learn from Samsung and the Explosive Note 7
November 1st, 2016
Highly anticipated by tech enthusiasts around the world, the consumer debut of the Samsung Note 7 was expected to make headlines- just not these headlines: ?Samsung recalls Galaxy Note 7 Worldwide Due to Exploding Battery Fears? ? The Verge (9/2) ?Samsung Shares Plummet as Note 7 Debacle Deepens? ? CNN Money (9/12) ?A Samsung Note... Read More Read More »
Why Good Web Development is Needed for SEO
October 28th, 2016
It is generally known that solid web design cannot just be ?pretty? but also needs to be capable of doing some serious SEO lifting. Less known, but just as important, is a site?s web development. Why? That is the way the site is actually ?wired? to function. Search engines use bots and spiders (spiders/bots are... Read More Read More »
