About Jessica Moreno

Should I Start a Blog in 2021?

December 29th, 2020

We’ve been hearing a lot of talk over the past few years as to whether or not blogging is ‘still worth it’. So we thought it would be a good idea to clear some things up so you can decide if blogging is a good investment for your company. Let’s get started! The Primary Benefits... Read More Read More »

Want Optimal Value from Your Digital Marketing Budget?

April 7th, 2020

Here’s How: At Active Web Group, our team strives to develop long-term client relationships built on trust- and knows that your trust must be earned every day. That is why we speak of ‘partnering’ from the time we first meet as prospects, to foster a spirit of cooperation that supports the campaigns we customize just... Read More Read More »

5 Examples of Brilliant Brand Storytelling

May 21st, 2019

A lot of people talk about the importance of brand storytelling, so we figured it would be best to show you some examples that we think excel. Here are 5 examples of brilliant brand storytelling. Dell Technologies’ Let’s Make it Real To tell their story about Artificial Intelligence, Dell Technologies used Jeffrey Wright to promote... Read More Read More »

7 Ways To Optimize Your Landing Pages

February 5th, 2019

Think of a landing page as a bridge that connects potential customers to your business. They contain relevant information with calls-to-action that turn online browsers into buyers. Landing pages can make or break your digital marketing campaigns because they either move potential customers down your sales funnel, or they cause them to lose interest and... Read More Read More »

Security and Dating? The Big Takeaways From Facebook’s F8 Conference

May 4th, 2018

 Photo credit: Friesehamburg[/caption] Mark Zuckerburg wasn’t kidding when he said “This has been an intense year. I can’t believe we’re only four months in.” There has been a lot of buzz surrounding Facebook’s F8 Conference for Developers in lieu of recent headlines. With everything going on we wanted to cut through some of the noise... Read More Read More »

The Best Social Media Channels For Your Business

April 21st, 2018

We get this question a lot. Businesses always want the scoop on the hot new social platforms to invest in. Then we always give the same answer, which is that “it depends on their specific business goals”. It may disappoint some people, but there truthfully is no quick fix for social media marketing, nor is... Read More Read More »

5 Steps to Help Your Business Stand Out

February 27th, 2018

Are you looking to build your business and turn it into a brand? You can stand out from your competition by following these steps and dominate your local market! Be sure to leave any questions or comments below! Research and Get to Know your Audience You?ll have to establish your audience before you can distinguish... Read More Read More »

Introducing Google’s Elevator Mentor Program

November 22nd, 2017

In 2017 Google rolled out its prestigious Elevator business accelerator program in the United States. Launched in the United Kingdom last year, the program is by invitation only, and provides participants with digital marketing business coaching to ensure their firms remain relevant. The leadership at forty digital agencies across the country were invited to participate.... Read More Read More »

Introducing Tapestry: Was Coach’s Rebrand Fashionable?

October 12th, 2017

Coach Inc has started its rebrand and will now be known as ?Tapestry?, an action that has stunned the worlds of both fashion and branding. The move was prompted by Coach?s acquisition of two disparate brands over the past 36 months. Since acquiring Stuart Weitzman in 2015 for approximately $574 million, and Kate Spade in... Read More Read More »

  1. 1
  2. 2
  3. 3

Let's Discuss your Digital Marketing Goals

We will contact you within one business day. Ready to talk now?
Call 800-978-3417