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Acting as our Senior Digital Strategist & Marketing Manager, Frank brings to the table years of cross discipline experience. Having started out 15 years ago shaping the voice and visual vanguard for clients in a host of industries; Frank’s drive to learn and grow has propelled him on a path of expertise in strategy, digital marketing, design and branding. when he is not here at Active Web Group he enjoys a good beer and some hang time with his Golden Retriever best friend Rockett.
When discussing websites, the phrase “ADA Compliant” is used as an umbrella term for determining if a website is accessible to people with disabilities. There are actually several different standards used when reviewing websites for accessibility. The two most widely used standards are ADA and WCAG. They both have the same goal – to make […]
Hardly the day goes by without most of us using Google to search online for the information we’re after. However, for SEO Specialists, self proclaimed SEO Senseis, or even SEO Scientists, going all-in with the browser giant will not be of, uh, optimal benefit to some of your clients. We’re thinking in particular about those […]
Ericsson, a global telecommunications giant has stated that today’s 2.6 billion smartphones will grow substantially to 6.1 billion smartphone users by 2020. This metric is no idle boast, instead the statistic was harvested using data from 100 carriers across the globe. Another way of looking at it is that 6.1 billion users equates some 70% […]
As designers, we would like to believe that users interacting with our work are providing their full attention, but we cannot deny the fact that they might be using their device passively. Whether our user is using their phone while simultaneously pushing a shopping cart, working out, or commuting via a crowded subway – we must design to assist their behaviors.
The design team at AWG has created long scrolling websites for several clients as well. Clients with older websites that are undergoing a redesign are sometimes apprehensive when we propose a long scrolling website.
Does your business need a Twitter account? Can you use your personal Twitter account to promote your business, or should you keep the separate? What are best practices for trying to grow a Twitter account, get the most out of it, and what mistakes do you want avoid making on your Twitter account? In this post we'll take a look at those questions and more.
To many, social media marketing strategies begin and end with a few Facebook posts and Twitter updates, but in reality, there’s a whole area of untapped marketing potential to be had. It’s more time consuming for sure, but you can bet that it pays off big and has the potential to create fans, shares, website traffic, better brand recognition and lasting impressions.
How fast your website traffic increases from SEO depends on many different variables. Of course the first and most important variable is how much SEO are you, or the agency you hired, doing?
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