About Sung Choi

Facebook for Business and Social Media Marketing

November 23rd, 2009

Although Facebook remains one of the most blocked sites from within an office, many companies have taken the initiative and created a Facebook page in order to expand their web presence. A Facebook page also allows a company to quickly post important information, links and videos, further increasing brand recognition and alerting followers of new events. Read More »

Three Steps to Better Email Marketing

February 23rd, 2008

A lot has been said about the subject of email marketing, and numerous tips, tricks and techniques have been discoursed throughout the Internet on blogs, forums, and by web marketing companies. But more often than not, the subject matter focuses on the content of the email, and fails to address a critical factor that may render your entire email marketing campaign ineffective, no matter how outstanding the content of your emails might be. Read More »

Importance of SEO

February 22nd, 2008

So by now you've heard all about Search Engine Optimization (SEO) and how it's supposed to be the greatest online marketing strategy used to drive traffic to your corporate website. Just place a few keywords in the text on your website and your bound to show up in the top results of a search engine, right? Read More »

Pay-Per-Click Management

April 22nd, 2007

Not All PPC Management Services Are Created Equal The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the... Read More Read More »

How SEO and Active Web Group Helped Construction Book Express

January 25th, 2007

Construction Book Express, a company that has provided builders, designers and construction professionals with building codes books and additional related products since 1998, recently saw firsthand that SEO is no joke when utilized correctly by experienced SEO professionals. Read More »

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