Social networks are useful for doing more than socializing. Networks such as LinkedIn act as a helpful marketing strategy to help businesses increase their client base. There are, however, ways to ensure that your LinkedIn marketing strategy is successful.
The first step is to determine your target market. Identify people whom you need to make connections with, and locate them. Search for these contacts directly and also look through the networks of your existing contacts. Once you locate your customers, identify your objectives. For example, the objective may be to increase your network or increase your client base. This will require a different plan of action than simply creating business recognition.
Look for relevant connections to add on LinkedIn based on your market and objectives. Inviting people to join your network is not always straightforward. There is a standard introduction line with LinkedIn, but it might be helpful to personalize your introduction to contacts. Unless you are adding a close friend, remind people of who you are and how you met.
Take the time to build strong relationships with your connections. Staying connected with people will breed trust and enhance the business relationship. When doing this, remember to be genuine. People usually do not react well to a simple sales pitch. They are more likely to trust someone they can relate to. Personalize your connections by exporting their information in order to make it easier for you to keep track of important contact information as well as remembering birthdays and other important dates.
Your profile allows you to stand out. Make sure that your profile is professional and creates a good impression. It is also helpful to include SEO keywords in your profile. Use LinkedIn Answers to develop a rapport with your connections and future customers. The polls connected with these questions include everyone in your network. This is an effective way of indirectly communicating with your contacts.
If you join a professional Group, you will be notified of any group discussions. Adding professional and insightful opinions will allow you to increase your credibility and establish your reputation in front of potential clients.
For more information on LinkedIn Marketing Strategies, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!
