Give ‘Em What They Really Want in Your Email Campaigns
Most of us are aware that in order to generate effective email campaigns, they must contain offers that are relevant to our customers. However, innovative teen retailer Karmaloop recently took that knowledge a step further by giving their finicky consumers even greater control over the merchandise offers they get. By allowing their subscribers to select specific product categories and brands they are interested in, Karmaloop's email-generated revenue jumped 318%.