About Michael Lewis

Michael is the Creative Strategist at Active Web Group, where he develops and implements digital marketing strategies. He creates content and implements public relations & link building tactics, while orchestrating paid advertising campaigns, and managing various social media channels to further all brand initiatives. He received his B.A. in Public Relations and Advertising from SUNY Buffalo State.

The Recipe for a Great Advertisement

Not all ads are created equal. There is a common misconception that great ads just come to people through “ah-ha!” moments like in Mad Men. A great ad is more than an idea, because it is built on and perfected. So what makes a great advertisement? Take a look at the ingredients! A Great Ad […]

How to Create Your Social Media Tone of Voice

We’ve said it once, and we’ll say it again. There is a huge difference between using social media for business and correctly using social media for business. Like many marketing platforms, social media is competitive, so falling behind on industry trends will lead to failure. How do you ensure that your time is used wisely? […]

3 Steps to Better Inbound Marketing

Has business growth come to a halt? If you’ve tried and failed to grow your business online, you may be wondering what you’re doing wrong. In this blog, we’ll show you the 3 steps to generating and converting leads and sales for your business! Awareness and Lead Generation (Reaching Your Leads) SEO Strategy Search Engine […]

How to Use Twitter to Promote Your Blog

Twitter is an ideal platform for promoting blog content because its base consists of readers. This differs from other platforms like Instagram and Pinterest that is more visually-focused and used more for promoting products on eCommerce sites. About Twitter Marketing Twitter is comprised of subgroups, each with their own interests. Some groups are huge, such […]

Creating Viral Content

The internet is filled with content, making it difficult for anyone to stand out. How do you create viral content without a large following? Read on to find out and feel free to leave your questions and comments! Consider this: Why do we try some things over others? It’s simple. Some pieces of content are […]

Creating a Content Strategy for Your Business

Your business likely has something to say to your customers, but do you have an effective method for reaching them? Read more to better configure a content marketing strategy so you can capture and retain the attention of new and existing customers. Don’t be afraid to add any questions or comments! Define Your Purpose For […]

How Marketing Strategies Come Together

Designing a nice website is a great start, but how do you promote that website to potential customers correctly? You build a Marketing Funnel. Customers don’t purchase immediately the same way businesses don’t outsource immediately. These actions occur in stages because people tend to invest their money when they trust their source. Funnel Marketing has […]

Are Your Competitors Out-Marketing You?

For businesses with intent to grow and succeed, a strong Marketing strategy is essential. But where do you start? Many businesses choose to start with an apples-to-apples comparison by benchmarking their competition. Discover how your strategies stack up and make the most of the tools and strategies provided below! Understand Your Niche, Market, and Audience […]

How to Make Social Media Marketing Less Scary

Social Media Marketing can seem overwhelming and downright scary if you don’t have prior experience. Instead, look beyond the technical jargon and drill down to what makes Marketing effective. Then the seemingly complicated Social Media process becomes a system of trial and error. This article can help break down Social Media Marketing for beginners and […]

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