The questions surrounding YouTube Advertising has become a widely debated issue in the world of Digital Marketing. Is it worth it? Before we begin, we’re strictly talking about Video Ads today. The Argument Against YouTube Advertising Users have pretty much come to a consensus that YouTube Ads are annoying. They interrupt the user experience (people... Read More Read More »
About Michael Lewis
Michael is the Creative Strategist at Active Web Group, where he develops and implements digital marketing strategies. He creates content and implements public relations & link building tactics, while orchestrating paid advertising campaigns, and managing various social media channels to further all brand initiatives. He received his B.A. in Public Relations and Advertising from SUNY Buffalo State.
6 Steps To Powerful Email Marketing
January 28th, 2020
Over the years we’ve noticed a few common email marketing pitfalls that new clients tend to experience. These obstacles often leave businesses dazed and confused, so we thought we’d set the record straight. Set Your Goals Arbitrarily sending emails will get you nowhere. As with all other marketing functions, you have to set your goals... Read More Read More »
5 Steps to Dealing With Bad Online Reviews
January 6th, 2020
It’s the digital age and nobody likes to make a bad online purchase. So they check the online reviews. But what happens when your business gets tagged with bad reviews? It could really affect your sales. Even the best businesses get the occasional bad online review. It happens! So what do you do about it?... Read More Read More »
Boosting Sales with Google Shopping for the Holidays
December 12th, 2019
Selling More This Holiday Season Whether they’re looking for ideas or price matching, millions of consumers will use Google to gift shop this holiday season. Sure, Amazon is considered the top dog and you should absolutely list your products on Amazon MarketPlace, but don’t forget Google is still the world’s #1 search engine. Can you... Read More Read More »
How to Use Facebook Chatbots
November 19th, 2019
Facebook Marketing is different than it was 10, 5 even 3 years ago. It’s more crowded, competitive AND complicated than ever, leading to higher consumer expectations. Between rising consumer expectations and the increase in competition, businesses are focusing on boosting conversion rates. This is where chatbots come in. What Are Facebook Chatbots? Chatbots are computer... Read More Read More »
How to Generate Leads on LinkedIn
October 16th, 2019
LinkedIn is the world’s largest professional social network, making it the best B2B platform. As the social network grew, so did its saturation. Naturally, it’s more difficult for businesses to reach their potential customers when newsfeeds are crowded with content. The trick is knowing how to stand out. Here’s how you can use LinkedIn to... Read More Read More »
Avoiding Google Penalties in 2020
October 16th, 2019
Over the years, Google has been updating its algorithm to consistently improve and ensure quality experiences for its users. Those looking for shortcuts are often penalized by Google and we shouldn’t have to tell you that it’s not fun. Many of us are aware that cloaking redirects, stuffing keywords and hiding text can harm your... Read More Read More »
Search vs Display Ads: Which is Best?
September 17th, 2019
Context in Digital Advertising Thousands of companies advertise online and in many ways. The two most popular digital avenues are Search and Display ads. Which is the best method for you to invest in? The truth is, it depends. While both methods can drive excellent results, it really comes down to how they’re used. Success... Read More Read More »
Using Remarketing to Boost Conversions
September 6th, 2019
Reaching Your Audience Successful PPC Advertising is heavily reliant on efficiency. Your campaign won’t be successful if your advertising overhead exceeds earned revenue. With that said, you have to generate conversions at a profitable rate. Of course, this isn’t always an easy task. Let’s face it, online shoppers are skeptical and rightfully so. The fear... Read More Read More »
