About Julie Hennessy

Getting the Most From Your Pay-Per-Click Campaigns

November 3rd, 2011

Pay-Per-Click advertising is a very effective way of marketing your products or services. It can also be very tricky requiring a lot of "hands on? management and strategic planning. Over the last 6 years I have learned many techniques to help customers get the maximum ?bang for their buck?. Below are a few tips to help you get the most out of your Pay-Per-Click campaigns. Read More »

What is Pay Per Click Advertising?

June 3rd, 2011

Pay per click advertising (PPC) is an Internet Marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear. Read More »

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