As the COVID pandemic has ravaged small businesses across the country, it has become paramount for businesses to alter their marketing strategies to survive. One of the best solutions is to target digital marketing as consumers and the workforce, in general, have been forced to shop and interface with the world using the internet. There... Read More Read More »
About Gabby Tamborski
Gabrielle joined Active Web Group in 2013. As an Internet Marketing Specialist, she works closely with clients to help them develop top performing online marketing strategies that elevate their businesses to the next level. Gabby’s background & expertise in Sales & Marketing allow her to develop on – point marketing campaigns for both B2B and B2C companies. She specializes in working with both ecommerce & lead generation clients.
5 Reasons to Plan Your 2021 Digital Marketing Strategy Now
December 22nd, 2020
Can you believe the new year is already around the corner? We can’t – but that doesn’t change the fact that you can’t afford to stall the planning of your 2021 Digital Marketing Strategy. Wondering why? We’ll give you 5 seriously good reasons. How Will You Be Leveraging SEO in 2021? Before you even start... Read More Read More »
Why do I need to invest in digital marketing every month
September 3rd, 2020
Your website is your digital storefront and, with the existing status of the American retail environment, your business needs to consistently drive prospects to your site. Solid online marketing strategies help you achieve just this. Repeat visitors, new visitors, and productive visits are the backbone of our “new” economy. Continuing digital marketing ensures the increased... Read More Read More »
5 SEO Practices That Won’t Work in 2020
December 12th, 2019
Most web-based business owners are aware that their sites need Search Engine Optimization (SEO) to remain competitive. But few would be aware that the digital landscape changes constantly, therefore many of yesterday’s initiatives are ineffective today. Not only is money spent on obsolete tactics is money wasted, but continued use of some of these techniques... Read More Read More »
What Google’s BERT Update Means to Your Business
November 11th, 2019
Every online business owner knows that all too often, Google updates its formula(s) resulting in potential online business fluctuations that can be temporary or truly impactful. Sometimes, as in the case of BERT, those impacts can resonate over time, and for many online enterprises, BERT has. What’s BERT? It is Google’s open-source, network-based strategy that... Read More Read More »
Google to Stop Indexing Content Within Flash
November 4th, 2019
News ‘Flash’: Are SWF Files Costing You Business? Recently Google announced that it will stop indexing Adobe Flash, or SWF files. After this ‘warning shot’, many online business owners were left thinking, “Flash?! What year is this?” meaning that Flash went the way of the dinosaur many years ago. It is not just that some... Read More Read More »
How Can My Business Get in On the Growing Voice Search Trend?
October 25th, 2019
We have mobile users to thank for the growing voice search trend. Voice assistants are standard features on smartphones, tablets, and, of course, smart speakers such as the Amazon Echo and Google Home. The question is, what can online business owners do to get in on this trend that is quickly becoming a fixture in... Read More Read More »
In-App Ordering, The New Trend in Mobile
October 1st, 2019
When marketing to your target demographic or consumer it is important to know their habits, their spending habits in particular. Over the past year mobile users, who as you know comprise the majority of internet users, have embraced shopping through mobile apps to purchase a wide range of products and services. Think about it. The... Read More Read More »
What are Micro-Moments and Why Are These Important For Business
September 17th, 2019
Most business owners are aware that over the last decade something momentous happened in consumer behavior: mobile access. This major shift has changed the way that marketers seek to influence mobile consumer behaviors. Just in case you’ve forgotten, for the past five years, mobile users accessing the internet have eclipsed desktop users by an ever-widening... Read More Read More »
