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Acting as our Senior Digital Strategist & Marketing Manager, Frank brings to the table years of cross discipline experience. Having started out 15 years ago shaping the voice and visual vanguard for clients in a host of industries; Frank’s drive to learn and grow has propelled him on a path of expertise in strategy, digital marketing, design and branding. when he is not here at Active Web Group he enjoys a good beer and some hang time with his Golden Retriever best friend Rockett.
In today’s digital age, having an effective web presence is crucial for businesses to thrive. A well-designed website not only enhances brand image and credibility but also plays a significant role in driving conversions and boosting return on investment (ROI). In this article, we will explore some essential web design strategies and focus on the […]
In the ever-growing digital landscape, pay-per-click (PPC) campaigns have proven to be incredibly effective tools for businesses looking to boost their online visibility and drive sales. Google PPC Ads, in particular, are becoming increasingly popular due to their extensive reach and highly targeted approach. There’s a crucial element often overlooked that can significantly supercharge your […]
Understanding where you stand amongst your competitors in the digital landscape plays a monumental role in shaping your digital marketing strategies. Defining the competitive landscape within your industry is critical to any successful digital marketing strategy. More specifically, performing competitor analysis and utilizing SEO competitive analysis is vital, and they are powerful tools that digital […]
In the constantly evolving digital world, keeping up with cutting-edge SEO trends is a non-negotiable for your business. One of the constant variables through the advancement of digital marketing and e-commerce is the need for effective link-building strategies. Top-tier SEO link-building strategies involve understanding the importance of creating high-quality, relevant links for raising your search […]
In the vast realm of search engine optimization (SEO), staying ahead of the curve is crucial. With the advent of generative artificial intelligence (AI), a new era has unfolded in the world of organic search. This cutting-edge technology empowers businesses and marketers to enhance their SEO strategies and unlock unparalleled opportunities for growth. In this […]
Two big players have emerged in the vast realm of web analytics: Universal Analytics (UA) and Google Analytics 4 (GA4). As website owners and digital marketers strive to gain valuable insights from their data, it becomes essential to understand the distinct features and functionalities of these two analytics tools. This article will delve into the […]
Is your YouTube channel feeling a bit lackluster? Don’t fret! Reviving a stagnant channel is possible with the right strategies. In this article, we’ll explore practical techniques to breathe new life into your YouTube presence through the power of SEO. By optimizing your video titles, descriptions, tags, and thumbnails, you can significantly enhance your channel’s […]
Crafting compelling Google Ads is just the first step in attracting potential customers. Optimizing your post-click content is crucial to maximize your advertising campaigns’ success. This article will explore the strategies you can implement to enhance your Google Ads‘ post-click experience. By aligning your landing pages with your ads, crafting persuasive messages, and optimizing for […]
In the ever-evolving business world, B2B content marketing has emerged as a game-changer for companies looking to connect with their target audience. How can businesses drive their success and navigate the vast landscape of content marketing to stand out from the competition? This article will uncover the secrets to executing B2B content marketing correctly. We […]
In today’s digital landscape, having a strong online presence is essential for businesses that want to thrive. As more and more businesses move online, search engine visibility is becoming increasingly crucial for companies looking to attract new customers and grow their brands. It can be difficult to stand out and attract your target audience, but […]
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