About Eileen McGovern

Eileen is an SEO Specialist at Active Web Group.

Keyword Development – SEO vs. PPC

Keywords are a vital part of creating an SEO campaign. When talking about developing PPC campaigns, proper keyword development is critical. But how does methodology differ when choosing keywords for SEO versus choosing keywords for PPC?

Incorporating Digital Strategy into Traditional Marketing

It’s hard for us in the digital marketing industry to comprehend, yet there are still many businesses who rely mainly on traditional marketing initiatives – print, radio, TV, and even word of mouth – to attract new business. So what can you do to incorporate some digital marketing into your traditional marketing to remain competitive?

5 SEO Tools You Should Be Using For Your Website ​

Before you launch your new website, make sure that these 5 SEO tools are connected to your site. They will help provide you with invaluable information that can help you to improve site content, increase traffic to your site, and improve your goal conversion rates.

Why Your B2B Company Needs Social Media

In the age where social media has become a vital part of just about every company’s online marketing strategy, the same question pops up over and over again – What can social media do for my company?

Using Social Media to Leverage SEO

These days, there are many questions surrounding the viability of link building. Webmasters and site owners are concerned about the safety of linking to potentially low ranking sites. Other users, since the end of Google PageRank updates in late 2013, don’t necessarily know what is a good site is to link to or try and […]

There Are Different Types of SEO?

To the uninitiated, there is only one kind of SEO (search engine optimization). The reality is that there are several different kinds and in different categories. Understanding the differences can offer you better insight into what your website needs and how to go about it.

SEO Is Not Dead – Seriously

In an internet marketing world which seems to focus increasing attention on social media, questions about the value of search engine optimization (SEO) come up with increasing frequency, particularly when Google rolls out yet another algorithm update. Although social media can be a lot more fun than SEO, your marketing plan should include time for SEO for long term success.