Do you know who is linked to your website? Or how the wrong links could impact your site?
Backlinks (inbound links from another website that point to yours) can work for or against a website’s standing with search engines and consumers. Inbound links are used by Google to gauge a website’s Page Rank, a factor in the search engine’s algorithm or formula to determine a website’s place on Search Engine Results Pages (SERPs). Simply put, this means that if poor quality websites are pointing at your site, users searching for your products/services may not have the chance to find your online business. A thorough backlink-analysis by AWG’s SEO professionals will pinpoint which links need to be disavowed.
Also, there are two different kinds of inbound links, text, and graphic-based. Depending on the type of business you have, one link type might be of more benefit to your website than the other. Active Web Group’s experienced SEO team keeps up with constant search engine algorithm changes, including those which impact site linkage. Give us a call and we’ll collaborate to draft and implement an effective campaign for your business.