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Until recently, as a leading digital marketing agency, Active Web Group’s optimization strategies have focused on ranking high on Search Engine Results Pages (SERPs). That’s known as Search Engine Optimization, or SEO. However, now we have a valuable new tool in our optimization arsenal: Generative Engine Optimization (GEO). An aspect of Artificial Intelligence (AI), GEO […]
Active Web Group’s Digital Marketing team strives to bring optimal value for our clients’ spend. Time was when Google Ads triumphed above all their competitors’ initiatives. But today, there has been a paradigm shift, and now Bing Ads (A.K.A.: Microsoft Advertising (MA)) should be strongly considered for your B2B digital ad marketing. Note that we […]
“Pivot” is a word that has recently come into the popular business lexicon to herald a need for a shift in strategy in order to maintain a firm’s status quo. The recent tariffs imposed on products and goods produced and imported into the United States has led many ecommerce-based businesses to question their digital marketing […]
As business owners or those with a stake in your company’s future, you know that the economy waxes and wanes. Just like the stock market, the up, and downside of every economic cycle can pose challenges. This means that there are times when it is easier to realize profits and other times, when operations costs […]
Bringing users to your online store is important, but real success comes from turning that traffic into paying customers. At Active Web Group, we help eCommerce businesses move beyond surface-level metrics to build strategies that actually drive conversions and long-term growth. Here’s how to bridge the gap between traffic and transactions. Understand the Full Customer […]
When it comes to PPC lead generation, more isn’t always better. Many businesses focus on boosting the number of leads but end up with a pipeline full of unqualified prospects that never convert. The key to success in paid search isn’t just driving traffic – it’s attracting the right traffic. At Active Web Group, we […]
Getting people to click on your website is only half the battle. If those clicks don’t lead to conversions, you’re leaving real business on the table. That’s where aligning your SEO strategy with user intent makes all the difference. We help brands go beyond rankings and traffic by focusing on what users actually want and […]
LinkedIn is no longer just a place to host your digital resume – it has become one of the most powerful platforms for business-to-business (B2B) marketing. With over 1 billion members, including decision-makers across virtually every industry, it’s a platform uniquely positioned to drive real value for B2B brands through targeted digital engagement. If your […]
As AI tools continue to churn out massive amounts of content, businesses face a growing challenge: how to ensure their voice is heard above the noise. While AI-generated content can be useful for scale, it often lacks the originality and authenticity that engages real audiences. At Active Web Group, we specialize in content development strategies […]
In an era where the majority of B2B and B2C business is conducted online, your website becomes more than just a business card or touchpoint; it’s the core of your brand experience, lead generation strategy, and customer engagement funnel. With so much riding on its performance, design, and scalability, settling for a one-size-fits-all solution can […]
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