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The Key Differences Between Digital and Traditional Marketing
April 28th, 2016
Traditional Marketing vs. Digital Marketing There are many misconceptions as to what digital marketing really is and how it differs from traditional forms of marketing. The question often asked is,…
Boosting Sales with Google Shopping for the Holidays
December 17th, 2019
…and analyze your ads performance to ensure you’re not missing any opportunities! When done right, you can improve your feed positions over time Check for Feed Errors or Disapprovals Like…
How Marketing Strategies Come Together
February 13th, 2018
…of Digital Marketing. Digital Marketing is growing quickly, as results are scalable and analytics are precise. This takes many of the fears and questions out of traditional marketing efforts. Take…
Solving Web Development Inefficiencies: The Role of Digital Marketing Agencies
February 12th, 2024
…to poor user experience, impacting a business’s overall online performance. The Role of Digital Marketing Agencies Experienced and professional web developers working on behalf of a digital marketing agency are…
Five Steps to Increase Traffic With a Company Blog
March 21st, 2014
…assessment, contact Active Web Group and one of our Internet Marketing Specialists will review your website and assist you in finding the best marketing strategy for your business. Contact AWG…
Avoid These Online Marketing Mistakes
July 17th, 2010
…second impression. Not Utilizing at Least One Online Marketing Solution There are many online marketing solutions to choose from: SEO, PPC, Email Marketing, social network marketing, etc. Even having a…
How to Do B2B Content Marketing the Right Way
August 23rd, 2023
…Analyze, and Optimize Constant improvement is possible by consistently monitoring your content marketing strategies and campaigns. You can regularly extract key insights about your performance by closely monitoring your marketing…
Three Tips for Increasing the Visibility of Your LinkedIn Profile
December 1st, 2009
…include keywords or key phrases, thus increasing the chances of your profile ranking high in organic search results. Additionally, you can also showcase your blog, and any additional websites you…
Updating Your Google PPC to Performance Max
October 24th, 2022
…current keyword targeting. If a user query matches an eligible keyword, that search campaign will be honored over Performance Max. Know that there are built-in safeguards to prevent ‘wild spending’:…