With over 50 years’ experience, this well-established client wished to further distinguish himself in what is already a highly-competitive field. Unlike many of his competitors, however, RJK’s clientele is primarily from Long Island’s Gold Coast, the North Shore. The client required a new website that not only showcased exquisitely photographed images of their unique finished projects but also provided content that encouraged prospects to contact them regarding their services.
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Commercial and Residential Landscaping Design, Construction, and Maintenance
- Website Design
- Search Engine Optimization
Landscaping on Long Island is a seasonal business. Therefore it is imperative to realize as much revenue as possible during the busy season which lasts from April through October.
Of greatest importance was the need to generate leads and provide information to facilitate conversions prior to and during this short window. This effort was key to the client’s continued business success.
A balance had to be struck between a website that was visually appealing yet provided a sufficient platform for optimization initiatives. These combined efforts would provide the chief means for attracting site visitors seeking a landscaper with a high-end design aesthetic. Active Web Group’s web designers and developers created a site that evokes tranquility and relaxation whether their clientele resides in an enclave or a subdivision. Discreet but effective calls to action placed at key locations on every page prompted site visitors to convert to customers.
From the Onset- YoY Site Metrics:
- Users increased by over 200%
- Page Views increased by 158.82%
- Conversions increased by 266.67%
AWG’s team approach to RJK’s redesign and subsequent SEO campaign have driven significant increases in both site visitors, engagement (as evidenced by time spent on the site) and most important, increased conversions. As a direct result of AWG/RJK’s partnership, more Long Island homeowners and businesses are increasing the value of their property, one client at a time.